Beyoncé Takes Heat for Her Banned Fragrance Ad

11/19/2010 at 03:00 PM ET

Beyoncé is Taking The Heat on Her Banned Fragrance Ad
Courtesy of Coty

When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the sexy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. And while the commercial was supposed to reflect Beyoncé’s personal ‘sexy chic’ style–not to suggest sex!–it looks like British officials are sticking to their guns. In the controversial commercial, the star appears to be lying in a state of suggested undress in the middle of a room before she rises in a barely-there red silk robe, caressing her neck while seductively singing “You Give Me Fever.” And although her first fragrance has shown to be yet another blockbuster for the star–making $3 million in one month–if her British fans want some heat, they’ll have to either wait until the sun goes down or head to a department store and pick up a bottle. But before you go anywhere, check out the commercial below and see what all the fuss is about! Tell us: Do you think Beyoncé’s Heat commercial should have been banned?Jessie Goldberg

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Showing 89 comments

Jon on

I liked The VIDEO & Ad, and no, it shouldn’t have been banned! Sorry to hear that Country Star, Eddie Montgomery, 47, has Prostate Cancer, but I’m glad he’ll have Surgery next month and will make a full recovery & be singing again in January!

David on

Are use kidding me!! it’s just an advert nothing else! god people need to grow up! Sex sells!! I understand it shouldn’t be on first thing! But anytime after 6 would be fine!! There is far worse things out there on tv then this advert!!

Parrish on

I don’t get why most of the postings from women ask why the commercial is so sexy for a woman’s perfume?? I would think that the commercial is supposed to portray to women how the scent makes you feel NOT attract women to another woman!

Karin on

@Sweets about young children wearing make-up and short skirts. It is still the parents that allow this and buy this for them so this commercial doesn’t have anything to do with that. I personally think this commercial is a bit racy too and Beyonce could have made it classier than this.

Cbunn on

Really????? This seems no different to me than ANY of her music videos!! Yes, her breast is practically popping out, but as I said, this is the same thing she does in ALL of her videos.

jay on

i dnt see what the problem is like come on beyonce wouldnt try too show off nakedness she probably didnt even notice all of this besides the fragrence was put out a while ago and so was the commercail and now they wanna say something about it wowwwwwwww backk off

Fatima on

Clearly most here do not know anything about advertising! What Beyonce is doing is the same thing Victoria’s Secret does, which is make other women want to be the one in the ad. Beyonce’s ad is appealing to both men and women because she makes women want to be her and she makes men want to have her.

Margo on

The bathtub scene copied from George Michael’s video “Freedom”. The rest of the commercial are all recycled images, including the song therefore, it is not racy. I’ve seen more skin on the bad reality shows. I think this was a marketing ploy to label it racy for greater sales. Since Beyonce doesn’t expose herself, it ‘appears’ racy. Kudos to the Marketing Team!

Mel B on

WOW! That was way to much. I am a fan of Beyonce’s but I think that she took it a little to far. It should be banned. I agree with the person who stated that it should be banned until 10pm. She is selling sex not HEAT!!!!!!!!!!!!!!!!

Sharese Eddings on

Too much. But maybe that was the plan, ’cause there’s no such thing as bad publicity right? I really wish there were more class in showbiz.

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