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EXCLUSIVE: Crack Jay-Z's DaGucci Code

11/11/2010 at 12:00 PM ET

EXCLUSIVE: Crack Jay-Z's DaGucci CodeCourtesy Gucci; Inset:Johnny Nunez/WireImage

Though his lyrics may often confound, when it comes to Jay-Z’s love of high fashion, there is little confusion. And one of his most beloved brands, Gucci (sample lyric: “Yellow wrist watch, Gucci flip flops, six top model chicks, who is this hot?”), is returning the sentiment by playing a key part in Bing’s elaborate introduction to Jay-Z’s new book, Decoded. Pages of the tome, which reveal hidden meanings behind the rapper’s lyrics, are being exposed at landmark locations all over the world. And today, Gucci’s 5th Avenue location in N.Y.C. will unveil a page from the book on the inside of a one-of-a-kind leather bomber designed by Gucci’s Creative Director, Frida Giannini. Fans who locate the jacket at the N.Y.C. Gucci flagship will be given a specialized code to upload an image from Decoded, which will automatically enter them into a drawing to win an autographed copy and other prizes. For clues to where the Decoded pages will be displayed next, visit Jay-Z’s Facebook, Twitter page, and Bing.Justine Harman


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Buy Sketches of Grace Kelly’s Gowns, Tom Brady’s Modeling Gig, and More! : What's Right Now on

[...] 5.  Gucci has printed a page from Jay-Z’s new book, Decoded, on the inside of a leather jacket. [] [...]

Buy Sketches of Grace Kelly’s Gowns, Tom Brady’s Modeling Gig, and More! : What's Right Now | After Today News on

[...] 5. Gucci has printed a page fr&#959m Jay-Z’s n&#1077w book, Decoded, &#959n the inside of a leather jacket. [] [...]


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