Mary-Kate and Ashley Olsen to Add Shoes and Bags to The Row

11/03/2010 at 05:00 PM ET

Dimitrios Kambouris/Getty

Mary-Kate and Ashley Olsen may have joined a slew of other celebrity designers crowding the fashion space, but unlike a lot of their A-list peers, the stylish sisters have managed to build three successful brands and a loyal following based more on the clothes they create, than their famous faces. So much so that the designing duo tells WWD that come next fall, they’ll expand their luxury line, The Row, to include handbags and eventually shoes. The new ranges will complete the existing assortment of chic dresses, outerwear, menswear, knits and sunglasses. “It would be a proper American luxury brand, made in America, with retail business and maybe collaborations with other brands,” Ashley says of The Row, which she tells WWD was inspired by fans who copied her and her sister’s signature look of over-sized sweaters, sunglasses and bags. And while their three lines, including Elizabeth and James and Olsenboye at J.C. Penney, have transformed the twins from trendsetters to savvy businesswomen, the duo says they were merely trying to fill a void in many closets when designing. “I was a shopper. I felt that basic luxury was missing,” Ashley explains to WWD, while her sister adds, “I wasn’t as big a shopper. But I was horseback riding since I was six years old, so it was all about fit for me.” –Jessie Goldberg

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High Fashion Goes High Tech to Boost Sales | Girl Log on

[…] Mary-Kate and Ashley Olsen to Add Shoes and Bags to The Row Dimitrios Kambouris/Getty Mary-Kate and Ashley Olsen may have joined a slew of other celebrity designers crowding the fashion space, but unlike a lot of their A-list peers, the stylish sisters have managed to build three successful brands and a loyal following based more on the clothes they create, than their famous faces. So much so […] Read more on People Magazine […]

Capt Huffnpuff on

Someone needs to give these girls serious help with hair style, makeup, clothing choice. Rather than looking like young adults, one looks like a circus clown and the other looks like a zombie. They are worth $100 million very. Why look like tramps?

Mary-Kate and Ashley Olsen to Add Shoes and Bags to The Row | Manyinuo Fashion on

[…] more on People Magazine Manyinuo […]

Industry Report: De La Renta Shops For Your Wedding Gown, The Row Shops For Shoes | Omaursua's Blog on

[…] Have you heard? Mary-Kate and Ashley are adding shoes and bags to The Row … which you probably won’t be able to afford. [People StyleWatch] […]

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