Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


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Mert and Marcus for Gucci

Mert and Marcus for Gucci

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Showing 134 comments

Julia on

American Idol wasn’t enough??!! She doesn’t do a thing for me. Poor kids.

Kelli on

Flawless via Photoshop. That doesn’t even look like her.

judy caban on

As usual J-lo is Beautiful but she over powers her children. As some of you have said, she look like she’s having fun with her kids and smile. Being that this is a children’s line campaign it should have been more about the kids than J-lo…..

Ivy on

What a pity these celebrities have to force their minor children into the limelight to gain publicity and money for themselves. She is posing as if she is advertising lingerie not childrens clothing. How egocentric they all are…poor children may have material things but will be emotionally scarred when they grow up as most of them are.

Lana on

Pretty nice pics. :)

Beck on

Missy….. the curly hair child is the girl. Why would this little girl above wear a purple out fit? It appears both children have some curls.

dorothy on

Would prefer to see her be more natural, not “model” looking….doesn’t look right.

Katherine on

cute kids! too much air brush on jlo, hardly recognized her!

D on

I have nothing bad to say about this ad (like some other people). I think Jennifer looks like Jennifer and looks lovely. And her kids are adorable. :) Just because you put your kids in pictures doesn’t mean you’re “pimping them out”. No one says that about the kids that model for Gap Kids.

antonella on

It’s very sad….when a celebrity like JLO needs to use her children at a young age to make money. Like she needs more money. Shame on you.

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