Jennifer Lopez and Her Twins Star in Gucci's New Children's Ad Campaign

10/21/2010 at 01:40 PM ET

Mert and Marcus for Gucci

After weeks of speculation as to whether or not Jennifer Lopez would star alongside her two-year-old twins, Emme and Max, in Gucci’s latest campaign, the fashion house finally confirmed this morning that the beautiful threesome is indeed gracing the ads for the yet-to-launch line, which will hit stores in spring 2011. “Jennifer Lopez stars in new Gucci children’s advertising campaign,” they Tweeted. And while Jennifer lends her flawless face and utterly adorable offspring to the campaign, in return, the fashion house will make a donation to UNICEF and the Maribel Foundation which Jennifer started with her sister Lynda, according to WWD. Renowned fashion photographers, Mert Alas and Marcus Piggot captured the campaign this summer on the beach in Malibu, Calif. where the adorable pack, dressed up in Gucci, got glam in the sand. Check out the images of this too-cute campaign! Tell us: What do you think of J.Lo’s new ads? –Jessie Goldberg

Mert and Marcus for Gucci


CLICK THROUGH TO SEE BEHIND-THE-SCENES IMAGES!

Mert and Marcus for Gucci

Mert and Marcus for Gucci

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Sosie on

JLo looks uncomfortable because she isn’t use to interaction with her children. Maybe the nanny should have been in the pictures instead :) In the one photo it looks like she just met them and the other photo looks like she’s screaming “help”, someone take these children!!

jEANNIE on

LOVE IT ITS SO CUTE

Jenn on

Missy…Emme does have curly hair. If you notice in the first pic, she’s wearing purple. Max has wavy hair but all those curls belong to Emme.

They are all beautiful regardless of how or why they did the shoot.

yacky on

She will pimp her soul just to be noticed. Didn’t she get enough selling her kids to people. I think the 6 mil was enough to cover school for kids. Really……. she is a has been. who cares

janet on

jENNIFER WILL PIMP HER SOUL JUST TO BE RECOGNIZED AND IN THE LIME LIGHT. DIDN’T SHE GET ENOUGH MONEY WHEN SHE SOLD KIDS PICS TO PEOPLE. WASN’T IT 6 MIL THAT SHOULD GET THEM THROUGH COLLEGE. REALLY…. SHE IS SUCH A HAS BEEN AND NO OFFENSE BUT DAYANARRA’S KIDS LOOK MORE BEAUTIFUL THAN HERS SO GUCCI NEEDS TO STOP IT. RIBBIT RIBBIT

LULU on

I am sooooo sorry but those kids are not cute they look a lot like their father and if you notice they do not have close-ups of their faces. That’s right!! Gucci had the kids with the sunglasses and staring down to the sand. No wonders Ben did not marry her?? Unlike the beautiful kids he has with Jen Garner.

Carly on

It’s all for a good cause people!

HUMMMM on

Here we go again… same derogatory comments from the Diddy, and Affleck PR’s.

Tina on

Jen looks stunning! Her children are adorable. Gucci’s spring line looks fab!

Dfoge on

Exploit, exploit, exploit…is that why she has children. So, when they are 2 you can throw them in ads….She should be ashamed of herself. She should try to give those adorable children normal childhoods…yea, right!!?!?!!??

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