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Katie Holmes, Kim Kardashian and More Star in Campaign to Keep A Child Alive

10/06/2010 at 03:00 PM ET

Courtesy Keep A Child Alive

Style stars like Katie Holmes and Kim Kardashian have turned into Hollywood heroes, recently starring in the new Buy Life ad campaign for Alicia KeysKeep a Child Alive initiative, which raises money for those affected by HIV/AIDS in Africa and India. Other A-listers like Usher and Serena Williams are also lending their faces to the charitable campaign, stripping down to jeans and T-shirts that feature unique scannable bar codes, which make easier than ever to donate to the charity. “With the launch of our Buy Life campaign, I am confident less people will needlessly have to die because of lack of proper care which means more children will still have parents to raise them and guide them. I’m never more inspired, then when I’m doing this!” said Keys in a statement about her Sept. 30 Black Ball event, which raised over $2.4 million for KCA. “With the money raised from last night, KCA can now help save even more lives affected by this painful and unnecessary pandemic.” For more information on the Buy Life campaign, which has made KCA the first charity to use barcode technology to save a life, visit buylife.org. –Jessie Goldberg

Courtesy Keep A Child Alive

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InStyle.com What's Right Now : Katie Holmes Stars in ‘Buy Life’ Campaign on

[...] called “Buy Life” which showcases the stars in bar code-emblazoned t-shirts. Keys tells PeopleStyleWatch.com, “With the launch of our Buy Life campaign, I am confident less people will needlessly have [...]

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