Kate Bosworth and Celeb Stylist Pal Launch Social Shopping Site JewelMint.com
Sasha Eisenman
There are few downsides to online shopping: it’s quick, convenient and a little addictive. But sometimes, it’s nice to have a friend around to offer up opinions on your stylish finds, too. Enter JewelMint.com, a new venture from ultra-stylish actress Kate Bosworth and celebrity stylist Cher Coulter (along with social commerce company BeachMint.com), which lets you share your potential jewelry purchases with pals via Facebook and Twitter. Launching today, JewelMint.com features an exclusive jewelry collection designed by Bosworth and Coulter (we love the bright, dangly earrings and chunky bracelets!). To purchase the pieces, users sign up, take a style quiz and pay a monthly subscription fee of $29.99, which gives them access to one piece of jewelry per month (the baubles generally retail for more than $100). Bracelets, necklaces and earrings are handpicked for users based on the results of their style quiz, and once a purchase is complete, shoppers can then show their friends what they’ve bought — or ask for opinions — through their favorite social networking sites. “It’s a natural extension of our friendship, our creative relationship and our love of fashion,” Bosworth says. “We couldn’t be more excited.” Start shopping now at jewelmint.com. – Kate Hogan
