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Jordin Sparks to Launch Her First Fragrance

10/01/2010 at 05:00 PM ET

Ben Hider/Getty

She may be headlining one of Broadway’s most popular shows, but In the Heights star and American Idol winner Jordin Sparks had practicality in mind when creating her first scent, Because of You. “When I was starting this project, I really wanted it to be affordable,” she tells WWD. “I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that’s $80, and I can’t bring myself to spend that much,” Sparks explains. “In this economy especially, my fans deserve a high-quality, reasonably priced scent.” Set to hit counters next week, Because of You will retail at an introductory price of $9.50 for a 2.5-oz. bottle before jumping to $14.95 on Nov. 1. The “fruity floriental” scent has top notes of clementine, white imperial currant and orange blossom; a heart of nectarine, sharry baby orchid and coral charm peony, and an undertone of sheer musks. “I wanted it to transfer easily from day to night,” Sparks tells WWD. And while this may be her first foray into fragrance, Jordin has big beauty plans in mind for the future, hoping to eventually do color cosmetics and skin care. In the meantime, fans can look forward to picking up Because of You at or Dots stores next week, before it hits Target stores in early November! –- Hana Choi

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Showing 25 comments

Dee on

I commend everyone who makes a positive change in their life. Losing weight and keeping that weight off is equivalent to any type of meaningful recovery. However! Everything that is good starts with changes…not money…changes. A good healthy life is just that.

Jordin Sparks launch her own fragrance | Celebrity, Fashion, Beauty on

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Julie on

I love her. It is great that it will be affordable. Finally. Jordan you are a twin to my oldest daughter. She gets stopped all the time with people thinking it is you. You are gorgeous!

Jordin Sparks Launching Her First Fragrance | on

[...] Idol winner Jordin Sparks is the newest celebrity to launch her own fragrance. The singer, who is currently starring in the hit Broadway show In the Heights, has named her [...]

Dillion on

Revive her career? Are you people dillusional? Jordin didn’t need anything to revive her career. As a celebrity in today’s market, they are constantly trying to branch out and expand their brand.

Jordin has 5 Billboard hits (No Air, Tattoo, SOS, Battlefield, This is My Now, One Step at a Time.. anyone? Currently covering Celine’s Beauty and the Beast?), Grammy nomination, American Music Award, Opened for Alicia Keys, Britney Spears, AND The Jonas Brothers within the last few years. Don’t forget acting roles, the lead in the current Tony winning show “In The Heights”, her own successful charity venture, and sang at the Super Bowl. COME ON.

After Carrie and Kelly, she is the most successful Idol winner. Kelly’s kind of out of the Celebrity Loop currently.. is she a flop? No.

Just because Jordin isn’t shaving her head or going to rehab doesn’t mean she isn’t relevant. Maybe not an A-Lister, but a chart success to say the least.

crystal on

I don’t think that she is trying to get anyone to smell like her, that wasn’t the point. The point was to do something for her fans…that they wanted and that was affordable for them…..I think it’s a good thing and I hope it does well. She is talented and beautiful and deserves all the success that comes her way….damn I don’t understand why so many people have to hate?

... on

She is absoloutely amazing and I think this is a great venture for her. I hope she gets just as much successs as shes already had coz she deserves it. Weird name choice though (for the perfume).

Malik Muhammad Shakur on

This is your time.

sanhy on

really i like her ass

Beth on

I love Jordin and think she’s great real role model for girls out there! This is the kind of celebrity we should be praising…and this would make great and afforadble holiday presents! Yeahh!

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