Burberry Brings In Star-Studded Front Row

09/22/2010 at 11:50 AM ET

Yui Mok/PA Photos/Abaca

It might have been a sporty front row, with tennis stars Serena Williams and Andy Murray seated next to Sarah Jessica Parker, Alexa Chung and up-and-coming actor/model Douglas Booth, but the outfits were anything but. In fact, Christopher Bailey’s Spring/Summer 2011 collection for Burberry Prorsum could possibly have been his most luxe yet. The traditional Burberry trench was given a modern makeover with biker-chic detailing like leather sleeves, while cropped biker jackets came in decadent snakeskin and striking patent leather—a change from Bailey’s modest collections of previous seasons. British model Booth, who stars in the current Burberry campaign with Emma Watson told PEOPLE: “That was epic!” While backstage congratulating Bailey, he added, “There were really big, bold pieces, lots of studs. It was very rock ‘n’ roll.” Williams, in a olive green satin Burberry dress, could barely contain her excitement telling PEOPLE: “That was so amazing–better than any show I have ever been to!” Other front row guests included Cat Deeley and actor Aaron Paul as well as Mario Testino and Anna Wintour. Those who didn’t manage to get one of the much coveted tickets to what has become the highlight of London Fashion Week, might have been lucky enough to watch the show from one of 25 stores around the world, streaming the show in real time. Those very lucky shoppers could even purchase items straight from the catwalk via a custom-built app on the iPad. Now that’s something worth getting excited about! –Monique Jessen

SEE ALL THE STYLES AND STARS IN OUR LONDON FASHION WEEK COVERAGE!

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