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Designers Viktor & Rolf on the Art--and Scent--of Hollywood Seduction

09/15/2010 at 09:00 AM ET

Will Ragozzino/

Hollywood has no shortage of celebrities bewitched by Viktor & Rolf’s surrealist collections–and the feeling, it seems, is mutual. “I think we have always been seduced by Hollywood, from a very young age on,” says Rolf Snoeren, as his mirror-image partner-in-design Viktor Horsting quickly chimes in to clarify: “But let’s say the mystery. The old-fashioned mystery. That’s what’s appealing. We like it when people or situations have a mystery and are not too attainable. As soon as something is there for grabs, it becomes less interesting.” Last week the duo invited a few of their most intriguing famous friends, including model Shalom Harlow and singer Alison Goldfrapp, to celebrate the five-year birthday party of their scent Flowerbomb, and help kick-off Fashion Week. “We wanted a really an intimate party, so it was great to have all of our New York friends. For us it was like a real birthday party.” But while they’ve already conquered the world of fragrance, would the Dutch team ever follow the path of designers like Dolce & Gabbana and bring their catwalk visions to a cosmetics collection? “We’d love to do makeup, that’s one of our dreams,” says Rolf. But just how would a cosmetics line from a label that has sourced everything from babushkas to black holes in their high-concept runway shows, look? “Spectacular beauty,” Viktor says. “I think our work is about spectacular beauty, be it fashion or beauty products.” –Katherine Kluznik Rentmeester

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Rosa on

I feel so much happier now I udensrtand all this. Thanks!


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