Shop Mary-Kate and Ashley Olsen's 'The Row' Straight From the Runway!

09/10/2010 at 01:00 PM ET

Andrew H. Walker/WireImage

Mary-Kate and Ashley Olsen are taking fashion into the future with a chic new innovation that will allow you to take their coveted designs right off the runway and directly into your closet! Putting a high tech spin on their high end line, The Row, the designing duo has launched their first-ever shoppable video–allowing viewers to click on the items that catch their eye as they watch pieces come down the label’s fall 2010 runway. Shot backstage by photographer/director KT Auleta at the label’s show last February, the new click-to-buy technology provides a link for every piece of clothing on the catwalk, even breaking down the outfits into individual pieces. And if you like what you see, all you have to do is click on the link, select the color and size of your choice, and add it to your online shopping bag. So if you can’t score a much sought-after ticket to The Row’s spring 2011 show, don’t dismay: All the fabulous items will be available to click and buy early next year. In the interim, check out the video below and get shopping! –Jessie Goldberg
Vodpod videos no longer available.

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 11 comments

Rusmana on

Hi Anne,Thank you so much for your note! Yes I was at the conference in January, had a great time! I live in Seattle, but have been ctlrabolaoing with fellow EGE practitioners in various places since my certification at Skyhorse in 2010. Hallie Bigliardi, also in my class, who facilitated the round pen for me, will be facilitating a workshop on transition over Labor Day weekend in the San Jose area, and I’ll be helping there. Would of course love to see you/meet you, and support your efforts to move forward with EGE too!I’ll post more details soon. Thanks again and all the best!~Ashley

Next | 1 | 2 | Show All

From Our Partners


Get every new post delivered to your Inbox.

Join 2,459 other followers

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters