Shop Mary-Kate and Ashley Olsen's 'The Row' Straight From the Runway!

09/10/2010 at 01:00 PM ET

Andrew H. Walker/WireImage

Mary-Kate and Ashley Olsen are taking fashion into the future with a chic new innovation that will allow you to take their coveted designs right off the runway and directly into your closet! Putting a high tech spin on their high end line, The Row, the designing duo has launched their first-ever shoppable video–allowing viewers to click on the items that catch their eye as they watch pieces come down the label’s fall 2010 runway. Shot backstage by photographer/director KT Auleta at the label’s show last February, the new click-to-buy technology provides a link for every piece of clothing on the catwalk, even breaking down the outfits into individual pieces. And if you like what you see, all you have to do is click on the link, select the color and size of your choice, and add it to your online shopping bag. So if you can’t score a much sought-after ticket to The Row’s spring 2011 show, don’t dismay: All the fabulous items will be available to click and buy early next year. In the interim, check out the video below and get shopping! –Jessie Goldberg
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Showing 11 comments

nicole on

These clothes are plain, bland.

The Olson’s wear better clothes than the ones they design.

Hayley on

So impressed with the Olson twins for making a name for themselves…and Jessie Goldberg.

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[...] Shop Mary-Kate &#1072&#1495&#1281 Ashley Olsen’s ‘T&#1211&#1077 Row’ Straight Fr&#959m t&#1211&#1077 Runway! Andrew H. Walker/WireImage Mary-Kate &#1072&#1495&#1281 Ashley Olsen &#1072r&#1077 taking fashion &#1110&#1495t&#959 t&#1211&#1077 future w&#1110t&#1211 a chic &#1495&#1077w innovation t&#1211&#1072t w&#1110&#406&#406 allow &#1091&#959&#965 t&#959 take t&#1211&#1077&#1110r coveted designs r&#1110&#609&#1211t &#959ff t&#1211&#1077 runway &#1072&#1495&#1281 directly &#1110&#1495t&#959 &#1091&#959&#965r closet! Putting a high tech spin &#959&#1495 t&#1211&#1077&#1110r high &#1077&#1495&#1281 line, T&#1211&#1077 Row, t&#1211&#1077 designing duo &#1211&#1072&#1109 launched t&#1211&#1077&#1110r first-&#1077&#957&#1077r [...] Read more &#959&#1495 People Magazine [...]

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[...] style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “We are particularly proud [...]

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[...] impacting style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “We are particularly proud of [...]

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[...] impacting style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “We are particularly proud of [...]

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[...] impacting style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “We are particularly proud of [...]

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[...] impacting style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear. “We are particularly proud of [...]

Adireepr's Blog on

[...] impacting style today.” Also recognized are Ashley and Mary-Kate Olsen, whose 4-year-old label The Row garnered them a nomination for the Swarovski Award for Womenswear.  “They are the perfect [...]

Cornelia on

What a joy to find such clear tiknhing. Thanks for posting!

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