Heidi Klum Gets Back Into the Beauty Business With Coty

09/10/2010 at 04:30 PM ET

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Is there anything this supermodel mom can’t do? Apparently not! Just days after releasing details on her New Balance deal with Amazon, Heidi Klum has taken on yet another stylish task: Acting as the artistic director and adviser for Coty Beauty’s Astor brand, reports WWD. The Project Runway host, who in the past has worked with Victoria’s Secret on a signature makeup collection, has been brought on to help reshape the nearly 60-year-old cosmetics brand, which is currently only distributed in Europe. And it seems that the leggy blonde’s come full circle with this partnership: “My entire childhood, I was surrounded by makeup,” Klum tells WWD. “My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years. He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it.” But don’t expect Heidi to join the growing list of celebrities coming out with their own fragrance. “We are going to conquer the world of color together for now,” she says. We’re sure Heidi’s cosmetics will be full of color, creativity and her trademark perspective. The first collections for Coty’s Astor brand are expected to hit European counters next spring. –Hana Choi

FILED UNDER: Beauty , Cosmetics , Heidi Klum

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Heidi Klum’s Latest Project: Her Own Fragrance! | News 1st on

[...] Klum, who has created an empire for herself as a model, clothing designer, television host and the face of European cosmetics company Astor, she’ll be one step closer to world domination—at least the fashion and beauty world, that is. [...]

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