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Jessica Simpson Launches Her Denim Line With Help from Famous Friends & Family

09/08/2010 at 12:30 PM ET

Jamie McCarthy/WireImage

With a little help from her sister and some of her girlfriends, Jessica Simpson proved last night that fashion is a family affair. The blonde bombshell kicked off New York Fashion Week Tuesday with a private party celebrating the launch of her new denim range. Using her closest gal pals, including little sister Ashlee Simpson-Wentz and television personality Cacee Cobb, Jessica treated fashion insiders to an intimate look at how her new jeans fit every shape and size–perfectly! Not only did Jessica’s guests get an exclusive preview of her upcoming spring 2011 collection, but they also received their very own pair of jeans, and were invited to upload a photo of themselves in their best-fitting style to Jess’s Facebook page. For each uploaded image, Jessica will make a $1-donation to her “A Beautiful Me” initiative, which aims to inspire self-esteem in the lives of young people. With brother-in-law Pete Wentz playing DJ and Jessica’s current flame Eric Johnson also on hand, Jess turned out one star-studded crowd. And even if you weren’t there, you can still save on Jessica’s new jeans! Click here to find out how.–Andrea DeSimone


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Showing 32 comments

Just saying on

Go Jess.. Keeping it real.. Sounds like fun.. Wishing you all the success & happiness in the world.. Keep breaking down the doors..

Brandee on

Say what you will about this girl, she’s laughing all the way to the bank these days!!!

Joe on

Ashlee is really pretty with blonde hair… ditch the black/caramel/whatever that is hair.

loasporter23 on

is her line for the Big and Fat?

Bree on

She is the most over exposed celebrity out there. I wish she would just retire.

Shannon on

Why does she always pick the worst outfits to wear at an opening? Why would people want to buy that if she looks fat in it….can you imagine what the rest of us would look like???

Shannon on


Really? Is that the best of your IQ?

Shannon on

I agree with Joe – Ashlee is so pretty and has a great body but that hair is HORRIBLE…..that is all that you see.

I loved the red!!

Shannon on

Actually I think loasporter23 has a great point

Shannon on

money doesn’t buy happiness…..apparently for her food does :)

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