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Jessica Simpson Launches Her Denim Line With Help from Famous Friends & Family

09/08/2010 at 12:30 PM ET

Jamie McCarthy/WireImage

With a little help from her sister and some of her girlfriends, Jessica Simpson proved last night that fashion is a family affair. The blonde bombshell kicked off New York Fashion Week Tuesday with a private party celebrating the launch of her new denim range. Using her closest gal pals, including little sister Ashlee Simpson-Wentz and television personality Cacee Cobb, Jessica treated fashion insiders to an intimate look at how her new jeans fit every shape and size–perfectly! Not only did Jessica’s guests get an exclusive preview of her upcoming spring 2011 collection, but they also received their very own pair of jeans, and were invited to upload a photo of themselves in their best-fitting style to Jess’s Facebook page. For each uploaded image, Jessica will make a $1-donation to her “A Beautiful Me” initiative, which aims to inspire self-esteem in the lives of young people. With brother-in-law Pete Wentz playing DJ and Jessica’s current flame Eric Johnson also on hand, Jess turned out one star-studded crowd. And even if you weren’t there, you can still save on Jessica’s new jeans! Click here to find out how.–Andrea DeSimone


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Showing 32 comments

Just saying on September 8th, 2010

Go Jess.. Keeping it real.. Sounds like fun.. Wishing you all the success & happiness in the world.. Keep breaking down the doors..

Brandee on September 8th, 2010

Say what you will about this girl, she’s laughing all the way to the bank these days!!!

Joe on September 8th, 2010

Ashlee is really pretty with blonde hair… ditch the black/caramel/whatever that is hair.

loasporter23 on September 8th, 2010

is her line for the Big and Fat?

Bree on September 8th, 2010

She is the most over exposed celebrity out there. I wish she would just retire.

Shannon on September 8th, 2010

Why does she always pick the worst outfits to wear at an opening? Why would people want to buy that if she looks fat in it….can you imagine what the rest of us would look like???

Shannon on September 8th, 2010

loasporter23-

Really? Is that the best of your IQ?

Shannon on September 8th, 2010

I agree with Joe – Ashlee is so pretty and has a great body but that hair is HORRIBLE…..that is all that you see.

I loved the red!!

Shannon on September 8th, 2010

Actually I think loasporter23 has a great point

Shannon on September 8th, 2010

money doesn’t buy happiness…..apparently for her food does :)

SkinnyB!+cH on September 8th, 2010

You go girl!…don’t listen to the nay-sayers (a small cross-section are well represented here). Alot of them, are just fat, jealous slobs with zero life, that just have to pick on someone who had the wherewithall, and guts to do, what they clearly can’t.

KDY on September 8th, 2010

Why are people so mean!!!! She has made it big and give her some slack. Both het sister and Jessica are two different people that have made it big so be proud of what has happen do not down people for what they look like are who they are…………

Linda on September 8th, 2010

You think she’s fat? Her legs are smaller than her sisters as is the rest of her?? She is gorgeous!! And obviously has a lot of different talents! Good for her, keep up the good work!

Jon on September 8th, 2010

That’s nice to hear!

trish on September 8th, 2010

all the money in the world won’t buy her the happiness she had with nick. one day she’ll realize that.

ohhhh on September 8th, 2010

give it up with the NICK stuff & quit living in the past. Move on.. Nick was never all that. Get serious.

Link Time!!! | The Parsons Dropout on September 8th, 2010

[...] Jessica Simpson launches her denim line with help from famous friends and family – People [...]

iBabe » Lastest “Jessica Simpson” News on September 9th, 2010

[...] of her new denim range. Using her closest gal pals, including little sister [...] Read more on People Magazine Bookmark It Hide Sites $$('div.d10557').each( function(e) { [...]

Event Recap: Jessica Simpson Debuts New Denim Line – myGLOSS | Jessica Simpson Fansite and Picture Gallery on September 9th, 2010

[...] of her new “Show Me Your Blues” Jeanswear collection, and adorably, showed her blues, …Friends & Family Help Jessica Simpson Launch Her Denim LinePeople MagazineSinger Debuts Denim LineWall Street JournalJessica Simpson Talks about Her Denim [...]

A Chance to Be Tim Gunn - NYTimes.com on September 9th, 2010

[...] and Nicole Ritchie, Christina Aguilera and even Lindsay Lohan in the past – and, yes, Ms. Simpson has a new denim clothing line. But is this really the best the producers could [...]

Blog Loving: Victoria Beckham, NYFW and Jessica Simpson | Fashionista Barbie on September 12th, 2010

[...] Jessica Simpson Launches Her Denim Line With Help from Famous Friends & Family – People // [...]

Mine&yours on December 7th, 2010

Her pants are amazing!I haven’t wore Long jeans in 2 years b/c of my muffin top causing a stuff sausage stir, I didn’t fit well in ANY BRANDS.When I hit Ross stores, i found a pair and fell in love.No ass crack or muffin top to be seen!!

Maryam David on December 8th, 2010

You inspire me to look exquiste even with so little. I have one of your bags and one your fantastic boots. Keep it going gal!

Jessica Simpson Has A Fashion Empire!!!! « Urban Mogul-Life on December 8th, 2010

[...] brand totaling $750 million this year, that is precisely what her line of shoes, accessories, denim, swimwear, watches and fragrances have turned the newly-engaged star into, reports WWD. And her [...]

Canvas News Updates - Jessica Simpson building a $1 billion empire on December 8th, 2010

[...] brand totaling $750 million this year, that is precisely what her line of shoes, accessories, denim, swimwear, watches and fragrances have turned the newly-engaged star into, reports WWD. And her [...]

Couture Dreams via Jessica Simpson and Her Billion-Dollar Fashion Empire | Little Pink Book PR on December 10th, 2010

[...] affordable and trendy line of shoes, accessories, denim, swimwear, watches and fragrances have turned the southern belle into a fashion [...]

Jessica and Ashlee Simpson Collaborate on Tween Clothing Line | Crash Collective Site on June 1st, 2011

[...] she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes [...]

Jessica and Ashlee Simpson Collaborate on Tween Clothing Line | Lifestyle Post on June 2nd, 2011

[...] brings a savvy rocker dilemma that defines today’s tweens.”
Ashlee, who has frequently been a big supporter of her vast sis’s empire, agrees. “My thought as co-creative executive will be to settlement [...]

Jessica and Ashlee Simpson Collaborate on Tween Clothing Line | Thinkmario on June 2nd, 2011

[...] she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes [...]

 

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