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BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care

09/08/2010 at 10:15 AM ET

Lionel Hahn/Abaca

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie. Tell us: What do you think of Carrie Underwood’s new role as Olay Ambassador?–Andrea DeSimone

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Showing 100 comments

Dustin on

Carrie is awesome!!! Im proud of her!! Her tour is amazing, and so his her voice!!!

Lola on

I personally would like to see someone who doesnt cake on the makeup so much that hey look like a drag queen. There are so many natural beauties out there.

Deb on

Oh come on! She’s too young for this! Olay is a great product but I’m not going to look like her if I use it since she’s 30 years younger than me!

Carol on

They could not have picked a more beautiful person, inside and out to be the new face of Olay. Congrats to Carrie.

Deborah on

shes beautiful so it is deserved

Nina on

I agree with Deb. Of course Carrie has gorgeous skin, she’s in her 20s! How about a woman in her 50s? That would be a realistic, true testament to what Olay can do.

SBart855 on

So happy for Carrie. Skin care is so important and to have someone like Carrie promoting Olay is great. I’m going to check out their products because you know if Carrie is involved then she’d done her homework.

terry on

They could not have chosen a better spokesperson for this product. Her skin is flawless. I have used this product for forty years and I have very few wrinkles. Congrats to Carrie!

tootsie on

WHAT A GREAT PERSON TO PICK! Beautiful inside and out! Olay said their would a new line also for 2011!TERRIFIC!

Irene on

I’ve been using Olay for many, many years. It’s kept my skin looking younger and smooth. Carrie is the perfect person for this. Congratulations Carrie !

Jan on

If people used Olay in their 20s, maybe they wouldn’t have to worry about their skin in the 40s. Carrie is the perfect spokesperson for any beauty product. With all the makeup she has to wear on stage, it’s amazing that she has such beautiful skin. If it’s Olay that does that, that tells me a lot.

nunya on

Why do so many celebrities who are big animal lovers (like Carrie who is a vegetarian) choose to become representatives of companies that conduct animal testing? Same with Ellen Degeneres and Covergirl. It just doesn’t make sense to me.

kjr on

Frankly, I just get so annoyed when any “star” is made a spokesman for anything. It just cranks the prices higher and higher so us regular folk can hardly afford it. Nothing again Carrie, WHY does it have to be a big name? I’d rather see Molly next door and have the price lowered by $5+ bucks!

Jon on

I like Carrie’s new role as Olay Ambassador, best of luck to her!

ED on

I see the jealous, crotchity b*tches are out making posts on this fine morning. You know who you are, no need for me to explain. Carrie is a beautiful person inside and out. Good for her.

Karen Gillis on

I expect that if Carrie continues to sing and use Olay, we’ll all see the results of both as the years proceed. Carrie is beautiful in every way.

Really? on

Oh come on, she’s in her 20’s!!!

Edie on

She’s beautiful, but too young!! Come on Oil of Olay give it to a 40 or 50 year old who doesn’t wear a ton of make-up. Some of us like a more natural look.

jenny on

Good grief people..it’s advertising. There have been many faces of Olay over the years from 30-50 years of age. Wasn’t Ellen Degeneres (who is either close to or over 50) recently a face of Olay for some of their products last year? Jacqueline Smith…the list goes on. And they aren’t advertising that if you’re 50 you’ll look like Carrie. Lighten up. They’re promoting their entire product line.

Mary on

Excellent choice.

American Idol – American Idol News » Carrie Underwood Named Olay’s First Ever North American Celebrity Ambassador on

[...] People’s StyleWatch mag reports the campaign will feature print and TV ads. [...]

Really? on

She’s in her 20’s!!! We all have beautiful skin in our 20’s!!! Why not a gorgeous 40/50 something with beautiful skin?

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Cammie on

Lucky her, now she will get free products

Jon on

It’s nice that Ellen DeGeneres breifly played a Nurse in Promises, Promises, and it’s nice that she’ll air the footage on The Season 8 Premiere of her show next Monday!

Susie on

Please she is in her 20’s. If Olay has a good product then they should pick women in their 40’s, 50’s, 60’s.

Susie on

hey Jon – which PR firm do you work for?

Macy on

Because krj, who would buy from, let alone listen to “Molly Next Door” pitch a product??? Probably not a lot of people who’ve never used the product before. I’ve used Olay for 30 years now and I just turned 50, people always think I’m 10 years younger than my real age. I don’t need Carrie or anyone else to sell me Olay, but others might. If you begin caring for your skin when you are young, your skin will be happy and healthy as you age.

Lindy on

Carrie has been using the products for ten years… Olay is a very good product. She is so pretty & has amazing skin. I am very happy for her, she deserves it. I do agree with showing older woman & they do for their other lines, regenerist, etc…

Lori Anne on

Carrie is about as natural as they come. And youthful. Not one bit “caked on” – like Angelina whats her name.

Kudos to Olay and to Ms. Underwood. A nice, naturally beautiful and wholesome match.

Kelly on

She’s perfect for this campaign.

Remove the hair extentions on

She is prettier when she is natural. minus the fake hair and the ton of makeup!

Sue on

They couldn’t have picked a better choice! She is a lovely young woman, inside and out! Congratulations, Carrie!!!!

Ness on

@ Deb…
I think it’s great to have a young girl showing other young girls that it’s NEVER to early to take care of your skin. I wish 25 years ago someone would have shown me that. In my teens the only thing you saw about skin care was older models. Great for Olay!

bella on

she doesnt always cake on make-up..maybe when she’s dolled up for tv or award shows or the red carpet, but her daily look is natural.i’ve seen her by her her tour bus and she came up to us signed autographs and she had on sweats a tee shirt, flip flops and little to no make-up she has beautifull skin and actually i thought she looked more beautifull that way then when she walks the red carpet. she looked fresh. carrie is a beautifull girl.

Elaine on

Wow some of these comments are so negative. Skin care begins in the 20’s…if you take care of your skin from the start, it helps along the way. Carrie is a good choice – she has values, morals, and is beautiful. Maybe they could add someone else in their 40’s or 50’s too to represent that age group, but I see no problem with Carrie there.

Suzanne on

She’s beautiful. Olay is for any one at any age. All you have to do is read the label to find out the one that works for your skin type, so no, she’s not too young to be the spokesperson. You can never start a beauty regimen too soon :)

Dawn on

I would prefer to see someone who is in the modeling career doing the ads…not someone who doesn’t need the money.
These people are putting poor models out of work

Kerry on

Carrie has gorgeous skin…she is the perfect person to represent their product.

taylor on

“LISTEN ALL YOU OLD FOLK HAGS COMPLAINING”… the reason why their using a young person like carrie, is because the younger you are to start to take care of your skin the better you’ll look when you become a grandma! that’s why it’s important to take care of your skin in your 20’s!!!….if they can target the young people they have life long consumers who can benefit great skin..also carrie has a HUGE fanbase she will bring in a lot of revenue for them…and NO NO YOU POOR PATHETIC PEOPLE the prices wont boost because carrie is the face of olay many stars have been the face of olay and prices stayed the same, plus if you want results everything costs money, you pay for what you get, you tight a$$ money pinchers!!! i’m 31 years old and i get told all the time i look 20..i still get carded and it feels great!!….so all you hags complaining you should have taken better care of your wrinkly skin!!!

Nancy on

I wish she had endorsed a company that doesn’t do animal testing. You can google and get a list of companies that don’t do animal testing (beauty, toiletries, cleaning products). Those are the companies I purchase from.

Jodina on

I thought Carrie promoted ProActiv? How could she have been using Olay for “years”?

jessica on

so i see that all the claws have come out…”meeeooooow”…. whats up with all these jealous old b@tches,coming down on carrie??!!
it looks to me by all these comments that the “old” are jealous of young beautifull women..i’m 27yrs old ..(i suppose im the ememy too right?) and i have amazing skin. im proud carrie was chosen i hope everytime you see her face it hurts your self esteem becasue you hags will never look like her, old jealous catty b@tches is never pretty…im younger then you seniors and yet im acting more mature!!!

OldGoat34 on

I’m a guy and always use some of my wifes Olay products for my skin.Carrie Underwood is a wonderful choice a perfect ALL American and Canadian Now Girl.Olay couldn’t have chosen a more perfect representative.Her faith,Her Morales,Her character,Her Hope and Charity not even thinking of her Beauty and Great Vocals.Make her a wonderful choice for OLAY.

jessica on

by the way carrie never promoted pro-activ. jessica simpson, julianne hough, have supported pro-activ, you got the wrong blonde!

Jodina on

i thought she was a spokesperson for ProActiv?

Carrie Underwood is the new face of Olay Skin Care! | Make Her Up on

[...] Source AKPC_IDS += "9470,";Popularity: unranked [?] Permalink | Email This Post | See More Celebrity News, Olay | Comments RSS Feed [...]

jean on

She has beautiful skin, but olay could of chose someone in there 50’s. I think she should represent a line with age appropriate skin care.
I would never have used olay at her age.

Tracie on

I would like to comment on the ladies who are saying that having Carrie as a spokesperson is unrealistic. I disagree, she is setting an example to the young people to take care of their skin early. You can still use Olay products and definetly the sunscreen cream, which prevents wrinkles in the first place. I did, I am 37 and look in my 20’s, but because I took care of my skin in my late teens till now. Not just with skincare products, like washing off makeup before bed…. staying hydrated and eating right and getting proper rest. Carrie does all of the above. Thanks for your time.

A on

I use Olay products, but this will not ensure brand loyalty on my part. Don’t get me wrong, she is lovely and talented, I am just not a big fan.

Nameless on

No problem with Underwood. I think she would be a good a pick as any for a billion products – just not Olay. Olay has always been about looking young in your thirties and forties…even if it has managed to change with the times. But the product was always targeted at women older than in their twenties. Carrie is too young for the product. She is talented and beautiful and seemingly grounded….but not the ideal person. Cheers

Lisa Lorenz on

Who cares…dont they make enough money singing already! I hate seeing celebrites doing make up ads too! I wish these companies would select an unknown attractive woman to do the ads or represent them…and every day girl….the money they make can help them with school, etc. Dont already give rich people these modeling positions. Makes me so angry.

Audrey on

I think it’s fantastic. She’s gorgeous. Who better to represent Olay.

Lisa Lorenz on

Who cares…dont they make enough money singing already! I hate seeing celebrites doing make up ads too!I wish these companies would select an unknown attractive woman to do the ads or represent them…and every day girl….the money they make can help them with school, etc. Dont already give rich people these modeling positions. Makes me so angry.

Carrie Underwood Gives Herself Good Marks For Film – NPR | Free Country Music Videos on

[...] for Olay …Country WeeklyCarrie Underwood is Olay's First Brand AmbassadorStyleList (blog)Carrie Underwood Named Face of Olay Skin CarePeople MagazineMarketWatch (press release) -AHN | All Headline Newsall 114 news [...]

oldyfan on

Well as one of those aged “old hags” I am so thrilled that Ms. Carrie Underwood will be representing Olay. My Daughter, Daughter -In-Law, and my 17 year old Granddaughter need skin care products, like I do. There are diffent products for different ages. I have been wearing Olay for years and it has been very good for my skin. Additionally, the press release said she is honored to be working with Olay because they have products that are resonably priced for all.

GGSang on

I have to agree with Nina, Carrie is too young to show how Olay products help your skin to stay young and smooth.If they wanted a well know super beautiful country super star for the adds why not Faith Hill, Shania Twain or Reba!

Pamela on

Odd choice. She is too young, and what does she look like anyway? Her makeup is so heavy you can’t even tell.

Amanda on

If you guys read it, they are trying to target the younger generation. I think she is a great person for the role.

Carrie Underwood gives herself good marks for film – The Associated Press | Great Country Video on

[...] for Olay …Country WeeklyCarrie Underwood is Olay's First Brand AmbassadorStyleList (blog)Carrie Underwood Named Face of Olay Skin CarePeople MagazineMarketWatch (press release) -AHN | All Headline News -Newsday [...]

Carrie Underwood gives herself good marks for film - The Associated Press | CountryMusicStar.com on

[...] for Olay …Country WeeklyCarrie Underwood is Olay's First Brand AmbassadorStyleList (blog)Carrie Underwood Named Face of Olay Skin CarePeople MagazineMarketWatch (press release) -AHN | All Headline News -Newsday [...]

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Carrie Underwood gives herself good marks for film – The Associated Press | Free Country Music Videos on

[...] for Olay …Country WeeklyCarrie Underwood is Olay's First Brand AmbassadorStyleList (blog)Carrie Underwood Named Face of Olay Skin CarePeople MagazineMarketWatch (press release) -Newsday (subscription)all 149 news [...]

Libstew on

I kind of wish she had chosen a more natural/animal friendly line, with her love of animals and shes a vegetarian, she supports the HSUS also. Still, I am happy for anything this girl does. Congrats Carrie.

Theresa on

Carrie has FLAWLESS skin and this is a perfect choice for Olay! I am so happy for Carrie. She is a beautiful girl and looks even better without makeup. Great choice Olay!

WEDNESDAY ODDS & ENDS — TV Tattle on

[...] Carrie Underwood named the face of Olay Skin Care [...]

bella on

the women who are saying this product is only good for older women, and do not agree that olay made the right choice with carrie because she is too young…”I DO NOT AGREE WITH YOUR OPINIONS”, why would a women start to care for her skin when wrinkles are visible? your suppost to start taking care of your skin before you get wrinkles!!i started when i was 15yrs old my mom made me and thank God for my mama because i’m 32years old and i look 20yrs old..i still get carded and no one believes im 32..it feels great to be old yet look so young!..TO EVERY YOUNG LADY OUT THERE,do not listen to these old ladies, take care of your skin now, trust me you’ll appreciate it later!…carrie is perfect for the job and perfect for targeting young women, the sun these days is a lot powerful and can do a lot of damage so taking care of your skin at 13,15,25 is key the earlier the better..back in the old lady day uv rays was so bad…go carrie, and good job olay for hiring the best person for the job!

bella on

i meant to say…back in the day, uv rays wern’t as harmful as they are now..”dangerous dangerous,uv rays”…. the sun is not a girls best friend!!

Trish on

Carrie is the perfect representative for Olay! She is the all american girl and most importantly a true natural beauty!

Carrie Underwood Lands A New Job « Hail To The Shoes on

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[...] Olay has chosen Carrie Underwood as their first-ever North American celeb ambassador. [...]

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Carrie Underwood: New Face of Olay Skin Care! | Buzera on

[...] original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin,” Carrie said in a statement. “I love that Olay has managed to change with the times, yet stay in touch with women of all [...]

AlleyCat on

Carrie has beautiful skin so I think this is a great choice. She is also clean cut and beautiful, nice apple pie American girl, so she is a good role model for young girls. Congrats Carrie!

Carrie Underwood Named Olay’s First Ever North American Celebrity Ambassador | American Idol Gossip on

[...] People’s StyleWatch mag reports the campaign will feature print and TV ads. [...]

jodie on

I think Carrie is beautiful but why do these products have to have a spokesperson that is always famous. Why not use real women who are actually buying these products. Do they actually think the consumer is that naive to think we will buy this product because Carrie endorses it.There are many factors in this economy why we would use their product, price verses results in the long run is one. Some months I may have to buy a cheaper brand just because I have to. Please I ask these big companies to reconsider their motives at selling their products and give real women a chance. If you can stand behind just the results of the product and its not about the money you have nothing to lose.

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[...] Olay has chosen Carrie Underwood as their first-ever North American celeb ambassador. [...]

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[...] to People, Underwood has been using Olay products for around a decade and is excited to be working with Olay: [...]

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EXCLUSIVE VIDEO: Carrie Underwood Shares Her Secret to Great Skin | Poppin' Tails – Suckin' Heads – Gettin' It In…For Goodness Sake! on

[...] named Olay’s first North American celebrity ambassador isn’t a title Carrie Underwood is taking lightly. Just before the big announcement, we sat [...]

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[...] two months after announcing her role as Olay Skin Care’s first-ever North American celebrity ambassador , a glowing Carrie Underwood is glamming it up for the cameras in a brand new ad campaign for the [...]

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[...] Underwood is ready to lather up in her latest Olay commercial — but she’s skipping the soap and opting for cleanser. The singer — Wednesday [...]

Take a Sneak Peek at Carrie Underwood’s Latest Olay Commercial | on

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