BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care

09/08/2010 at 10:15 AM ET

Lionel Hahn/Abaca

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie. Tell us: What do you think of Carrie Underwood’s new role as Olay Ambassador?–Andrea DeSimone

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[...] Olay has chosen Carrie Underwood as their first-ever North American celeb ambassador. [...]

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[...] Olay has chosen Carrie Underwood as their first-ever North American celeb ambassador. [...]

Carrie Underwood: New Face of Olay Skin Care! | Buzera on

[...] original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin,” Carrie said in a statement. “I love that Olay has managed to change with the times, yet stay in touch with women of all [...]

AlleyCat on

Carrie has beautiful skin so I think this is a great choice. She is also clean cut and beautiful, nice apple pie American girl, so she is a good role model for young girls. Congrats Carrie!

Carrie Underwood Named Olay’s First Ever North American Celebrity Ambassador | American Idol Gossip on

[...] People’s StyleWatch mag reports the campaign will feature print and TV ads. [...]

jodie on

I think Carrie is beautiful but why do these products have to have a spokesperson that is always famous. Why not use real women who are actually buying these products. Do they actually think the consumer is that naive to think we will buy this product because Carrie endorses it.There are many factors in this economy why we would use their product, price verses results in the long run is one. Some months I may have to buy a cheaper brand just because I have to. Please I ask these big companies to reconsider their motives at selling their products and give real women a chance. If you can stand behind just the results of the product and its not about the money you have nothing to lose.

Total Body Care — Exclusive Skin Care Tips on

[...] brand’s first North American face and is set to appear in ads later this year Read more on People Magazine Filed Under Latest News On Skin Care Tagged With Body, Care, [...]

Carrie Underwood Lands A New Job on

[...] Olay has chosen Carrie Underwood as their first-ever North American celeb ambassador. [...]

Carrie Underwood is the New Ambassador for Olay « The Blush Stops Here on

[...] to People, Underwood has been using Olay products for around a decade and is excited to be working with Olay: [...]

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