BREAKING NEWS: Carrie Underwood Named Face of Olay Skin Care

09/08/2010 at 10:15 AM ET

Lionel Hahn/Abaca

Marking her first beauty contract, Carrie Underwood is announcing in New York City this morning that she’s been named Olay Skin Care’s first-ever North American celebrity ambassador. And for the five-time Grammy award winner, who has been using Olay products for “at least a decade now,” there couldn’t be a better brand to break into the beauty business with. “As a little girl I remember my mom always using the original Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise,” Carrie says in a statement. The country music superstar, who is about to kick-off her “Play On Tour” this fall, will appear in print and television ads for Olay’s “Challenge What’s Possible” campaign, scheduled to debut later this year. Check back for an exclusive behind-the-scenes interview with Carrie. Tell us: What do you think of Carrie Underwood’s new role as Olay Ambassador?–Andrea DeSimone

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Libstew on

I kind of wish she had chosen a more natural/animal friendly line, with her love of animals and shes a vegetarian, she supports the HSUS also. Still, I am happy for anything this girl does. Congrats Carrie.

Theresa on

Carrie has FLAWLESS skin and this is a perfect choice for Olay! I am so happy for Carrie. She is a beautiful girl and looks even better without makeup. Great choice Olay!

WEDNESDAY ODDS & ENDS — TV Tattle on

[…] Carrie Underwood named the face of Olay Skin Care […]

bella on

the women who are saying this product is only good for older women, and do not agree that olay made the right choice with carrie because she is too young…”I DO NOT AGREE WITH YOUR OPINIONS”, why would a women start to care for her skin when wrinkles are visible? your suppost to start taking care of your skin before you get wrinkles!!i started when i was 15yrs old my mom made me and thank God for my mama because i’m 32years old and i look 20yrs old..i still get carded and no one believes im 32..it feels great to be old yet look so young!..TO EVERY YOUNG LADY OUT THERE,do not listen to these old ladies, take care of your skin now, trust me you’ll appreciate it later!…carrie is perfect for the job and perfect for targeting young women, the sun these days is a lot powerful and can do a lot of damage so taking care of your skin at 13,15,25 is key the earlier the better..back in the old lady day uv rays was so bad…go carrie, and good job olay for hiring the best person for the job!

bella on

i meant to say…back in the day, uv rays wern’t as harmful as they are now..”dangerous dangerous,uv rays”…. the sun is not a girls best friend!!

Trish on

Carrie is the perfect representative for Olay! She is the all american girl and most importantly a true natural beauty!

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