FIRST LOOK: Heidi Klum for New Balance Collection

09/07/2010 at 04:00 PM ET

Courtesy New Balance

The Project Runway catwalk isn’t the only place Heidi Klum is bringing high-style to the masses: Starting this October, the supermodel will also be taking over the gym with a new collection of workout wear to be sold exclusively online at Amazon.com. “Busy women, like me, have changed their way of shopping. We now shop online,” she says in a release of her new activewear line, Heidi Klum for New Balance, which will sell only at Amazon.com. “I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common–we want to be stylish, comfortable and hip!” The debut fall collection of easy basics will feature super-soft tunics, knits, woven tops, leggings and outerwear pieces that incorporate hand-woven stitching and embellishment, and will range in price from $32 to $168. Heidi offers a sneak peek of the line in the promotional shot above, but you’ll need to wait until Oct. 7, when Heidi Klum for New Balance launches on Amazon.com, to stock up on your own items. –Katherine Kluznik Rentmeester

FILED UNDER: BodyWatch , Fashion , Fitness , Heidi Klum

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Stacy & Clinton are cringing I’m sure. This looks like the “comfortable”, sloppy pajamas that middle age women like to wear – much to their detriment.

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