H&M's Next Designer Collaboration Revealed: Lanvin!

09/02/2010 at 11:00 AM ET

After much anticipation over which designer would helm H&M’s next collaboration, the Swedish retailer is finally ready to dish! Coveted French label Lanvin will be the next high-fashion brand to bring its star-loved creations to the mass market store. “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public,” Alber Elbaz, artistic director of Lanvin, says in a statement confirming the collaboration this morning. While there aren’t many details on specifics of Alber’s womenswear and menswear designs for H&M yet, expect the luxurious French cut, tailoring and details that have become synonymous with the Paris-based design house. A first look at Alber’s new creations will be revealed on November 2, but you’ll have to wait until November 20, when the collaboration is set to hit stores in North America, to shop the much-anticipated collection. In the meantime, check out this video where Lanvin’s designer discusses the collaboration. Tell us: Are you excited for Lanvin’s designer collaboration to hit H&M in November?Andrea DeSimone

FILED UNDER: Bargains

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