EXCLUSIVE: Behind-the-Scenes on Alexa Chung's Madewell Campaign Shoot

09/01/2010 at 04:18 PM ET

With former MTV VJ Alexa Chung’s sexy tomboy style and Madewell’s laid back feminine flair, we knew their design collaboration would be a match made in fashion heaven. And now, just days before Alexa’s collection hits stores next week, we have an exclusive behind-the-scenes peek at her ad campaign shot in Big Sur, California by stylist Venetia Scott. In this video, directed by John Urbano, Alexa frolics in a field showing off her new line, which runs the gamut from pretty dresses to striped overalls. And did we mention the affordable prices? The collection will retail from $48 to $358! “I’m very excited for my first collaboration and thrilled that it’s with Madewell,” Chung says in a statement. “This partnership came together organically and is a great fit as the brand is so classic and really encompasses my style. I’ve thoroughly enjoyed working with the team and I can’t wait for my friends to wear it!” Alexa’s collection will launch online at Madewell.com on September 9, followed by an in-store debut in New York City on September 10, as part of Fashion’s Night Out at Madewell’s SoHo store, where Alexa will be on hand to celebrate. The collection will then roll out nationwide in Madewell stores on September 11. Tell us: What do you think of Alexa Chung’s Madewell collection? Will you buy it?Andrea DeSimone

FILED UNDER: Celebrity Designer

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Showing 12 comments

Jane on

I’m so excited!

Lily on

the collection looks so amazing. i simply cannot wait!

Jennifer on

I cannot wait! Does anyone know the name of the song in the video?

christina on

who is the band? they deserve a little credit, no?

Alowicious on

looks great! i hope it doesn’t sell out too fast. the song is called “another one goes by” — by mazarin.

lauren on

the song is Another One Goes By, by Mazarin

shoegirl on

For sure! Just can’t wait to see Alexa’s collection.
I’ll be in NYC in mid of Sept. So excited!

View a photo that salazar fab on

[...] iPhone, iPad, iPod */if ((navigator.userAgent.match … Read more on People Magazine photo, salazar, [...]

Lauren on

Where can I get this collection in London?

tayler on

wow
what a let down, the collection sucks and its way expensive. i thought madewell was actually resonable

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