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Aug 09 2010 05:55 PM ET

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Levi’s Launches New Curve-Friendly Jeans!

After traveling the globe to talk to and measure thousands of women, Levi’s has created Curve ID, a new curve-friendly line of jeans that fits women based on shape, not size. Scheduled to hit stores later this summer, the new collection is designed around three customized fits—Slight, Demi and Bold curve—based on the measurement between a woman’s hip and seat. With findings that 54 percent of women try on at least 10 pairs of jeans before finding the right one, it’s safe to say that the new line will be a perfect fit! To find your own curve-catering pair, head to Levi’s stores or Levi.com.

Aug 09 2010 03:30 PM ET

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Hollywood’s Hot Hair Trend: Side-Swept Bangs Like Angelina, Lea and Sandra

Splash News Online, Gregg DeGuire/Fox/PictureGroup

Goodbye blunt bangs, hello side-swept fringe! Hot off the heels of Nicole Richie‘s hippie chic pairing of freshly pressed bangs and breezy beach waves that kicked off the summer, Hollywood’s style elite, from red carpet veterans like Angelina Jolie and Sandra Bullock to trendsetters like Lea Michele, are pushing aside the full-frontal cut, and allowing a slightly longer fringe to wave alongside their relaxed curls. First, Angelina wowed Russian fans with her sexy side bangs when she arrived in Moscow late last month for the premiere of Salt. Then last night, on hand to accept her Teen Choice award, Sandra Bullock showed off the sexy addition to her signature long locks, while Glee diva Lea Michele also rocked her own fabulous fringe on the red carpet. Proving that this perfectly imperfect look is the ultimate summer style whether in your 20s, 30s, or 40s, these chic stars make us want to carry this look all the way into the fall. Tell us: Would you wear long waves with side bangs? –Christie LaRusso

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Aug 09 2010 01:30 PM ET

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EXCLUSIVE: Avril Lavigne Debuts Her New ‘Forbidden’ Fragrance

Dusan Reljin

Never one to stay inside conventional lines, punk-pop princess Avril Lavigne is now encouraging fans to adopt her ‘live by your own rules’ approach with the debut of her second scent, Forbidden Rose. “I wanted to create a fragrance which takes the unique attitude of my first scent to a new emotional depth, adding mystery as well as a bit of magic,” Avril says in a release. The alternative pop rocker, who recently inspired boyfriend Brody Jenner to add an “A” to his mohawk, found inspiration for her new fragrance in the symbolic black rose, while the ad campaign, shot by Dusan Reljin for print, evokes the dark fantasy world of Tim Burton’s Edward Scissorhands and Alice In Wonderland. Avril’s skater-girl style also extends to the scent’s bottle, which features a removable silver barbed wire wrapped around its neck, designed to be worn as a ring. Fusing fruity, floral and woody notes, Forbidden Rose is priced from $29 to $39, and is available this month exclusively at Kohl’s stores and Kohls.com. –Jessie Goldberg

Aug 09 2010 11:45 AM ET

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David Beckham: Victoria Looks ‘Amazing’ Dressed Up and Dressed Down

INF

After 11 years of marriage to Victoria, David Beckham seems more smitten with his fashion plate wife now than when the stylish duo first started dating 14 years ago. The soccer stud opened up about his trendsetting wife–and mom to his three sons Romeo, Cruz and Brooklyn—at last night’s Teen Choice Awards, revealing to PEOPLE what he loves most about Victoria. “She’s an amazing mother. I think when you see a woman willing to immerse [herself] in the children and become this amazing person with the children, now that’s one of the most attractive things about Victoria and about anyone.” As for what the sexy Brit likes to see his fashion-designer wife wearing? “She looks amazing when she’s dressed up, but then when she’s dressed down, jeans, flip flops, you know, I love her when she’s like that,” he gushed. “She looks great both.” And after all, how many women could handle three rambunctious boys while wearing five inch heels? We certainly call that skill pretty amazing!–Gillian Koenig; reporting by Melody Chiu

Aug 09 2010 09:00 AM ET

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EXCLUSIVE: Justin Bieber Named The New Face of Proactiv

Courtesy Proactiv

Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, tween singing sensation Justin Bieber has signed on as the newest spokesperson for the Proactiv acne-fighting system. “I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face,” Justin says. “I’m in the limelight all the time…I’m constantly doing interviews, constantly doing photo shoots and, you know, I’m determined to keep myself clear,” Bieber tells PEOPLE exclusively. “Using Proactiv will help that.” And the blemish-busting brand is equally convinced that having Justin front their campaign will help spread the word about their product. “Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time,” said Greg Renker, founder of Guthy-Renker, which markets Proactiv. For Justin’s part, the teenage heartthrob says he wants to relate to his fans him by letting them know that he worries about normal things like his skin. “My fans already know I’m just a regular kid, except the stuff about my life that’s not regular…like performing to thousands of kids and always being in the spotlight.” To hear more from Justin or learn more about the acne-fighting product, check out the video below or visit justin.proactiv.com. —Dahvi Shira

Aug 09 2010 08:00 AM ET

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FIRST LOOK: Rachel Zoe ‘Dies’ And Goes To Fashion Heaven

Douglas Friedman for Harper’s Bazaar

Super-stylist and reality star Rachel Zoe might be used to dressing her star clients in coveted designers like Marc Jacobs and Michael Kors, but it’s not everyday that even this style icon gets to pose alongside them. But that’s exactly what she did in a stunning spread for the September issue of Harper’s Bazaar, which cast Zoe in a series of shots with some seriously sought-after American designers. Fusing fashion and fantasy, the cleverly conceived images depict what would actually happen if the stylist to the stars really did ‘die’ for fashion–with the designers themselves going in for the kill! Photographed by Douglas Friedman, some of the not-to-miss images include an impeccably dressed Michael Kors digging Rachel’s fashionable grave, with the perfect accessories to murder–drool-worthy high heels and handbags!–as well as a venomous and elegant Vera Wang, who tells the magazine: “I only want to kill Rachel when I don’t land one of her fabulous clients for the Oscars!” Check out more to-die-for photos below or go to harpersbazaar.com for the entire story. – Gillian Koenig

Douglas Friedman for Harper’s Bazaar

Brody Jenner Shaves Love for Avril Lavigne in New Hairdo

Eric Brogmus/INF

Mohawk, tattoos — all signs of a serious punk rocker, or in the case of Brody Jenner, being in love with a punk-pop princess. Jenner and his girlfriend Avril Lavigne hit the streets of L.A. with the former Hills star sporting a new addition to his fresh new haircut, a “A”, presumably in honor of the singer’s first name. We can’t be too surprised with Jenner’s locks showing his loyalty to his lady-love, after already inking his arm with her name back in July. And unlike a permanent tattoo, at least hair grows back in relatively painlessly. Tell us: What do you think of Brody shaving Avril’s initial into his hair?

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