StyleWatch Style News Now

Style News Now

FIRST LOOK: Christina Hendricks Lends Her ‘Mad Men’ Appeal to London Fog

08/25/2010 at 08:05 AM ET

Courtesy London Fog

Christina Hendricks’ Mad Men character, Joan Harris, brings sass and seduction to the AMC hit show, and now the sultry red-head is lending her sex appeal to London Fog. Following in the stylish footsteps of Gisele Bundchen and Eva Longoria Parker, Christina will star in the label’s fall 2010 ad campaign. “London Fog is a classic brand, which I love. It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together,” the Emmy-nominated actress says of the outerwear label. “The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.” And it was Christina’s own timeless glamour and sophistication that landed her the role, according to the label. “Christina has a modern appeal but also harks back to a bygone era,” adds the brand’s chief marketing officer, Dari Marder. Shot by Nino Muñoz, the elegant black-and-white ads feature Hendricks posing seductively in London Fog coats and accessories, and are set to debut in October fashion and lifestyle magazines as well as outdoor and online. Tell us: What do you think of Christina Hendricks’ London Fog ads?–Jessie Goldberg

Courtesy London Fog

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Brad's Devotion: The Inside Story
  • Brad's Devotion: The Inside Story
  • Oklahoma Tornado: Heroic Rescues
  • Michael Douglas on Catherine's Health

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Comments + Add a comment

Showing 47 comments

Mrs JP on August 25th, 2010

Go Christina!!!!!!!!!!

You rock girl!

t on August 25th, 2010

I was the purser on one of Ms. Bundchen’s flights a few years ago (pre-baby) on which she was wearing jeans & a form-fitting, cut-off t-shirt. When she lifted her arms to reach into the overhead bin, one could count her ribs. Her hips were nearly as narrow as her waist, & both her legs & arms were as skinny as the proverbial string beans. She did have a lovely, somewhat large bust. The male stewards & pilots all commented that although they thought she was gorgeous, she was far too thin for their taste. She wore no makeup, & could have easily passed for 15. I hasten to add that she was very sweet & courteous.

sarah on August 25th, 2010

To the person who scoffed and said that she is a size 4 or 6…you must not watch Mad Men. She wears Spanx and other smoothing undergarments and she was blessed with thinner arms, but she is at least a size 12. And her chest is MUCH bigger than a double D. She is a beautiful, full-figured woman, and I think she’s beautiful just the way she is.

Chris on August 25th, 2010

I’m all for Christina Hendricks, but why is everyone harping on thinner woman not being “REAL” women? So if someone is naturally thin, what gives? I think we should embrace all sizes… as long as someone is healthy, I don’t think we should be as dismissive.

Candace Serviss on August 25th, 2010

A truly beautiful woman who reminds us what a real woman’s figure looks like!

Crimson Diva on August 25th, 2010

Love it! She’s beautiful and looks great in the ads.

Frederika on August 25th, 2010

She is soooo gorgeous and not a stick figure! A true women with terrific curves. This is the kind of ad that makes me want to run out and buy their clothes!

Christina Hendricks London Fog Photo Shoot (Photos!) | Manolith on August 25th, 2010

[...] A Comment Sexy Mad Men actress Christina Hendricks is the new face – and body – of London Fog’s fall campaign, and the Emmy-nominated star could not be more thrilled with her latest [...]

FIRST LOOK: Christina Hendricks Lends Her Mad Men Appeal to London Fog | SummerFashion on August 25th, 2010

[...] harks back to a bygone era,” says the brand – tell us what you think! Read more on People Magazine This entry was posted in Black And Beautiful and tagged Appeal, Christina, FIRST, Hendricks, [...]

Link Time!!! on August 25th, 2010

[...] First look: Christina Hendricks lends her Mad Men appeal to London Fog – People [...]

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All
 

From Our Partners