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Get Ready to 'Play': Justin Timberlake Fronts Givenchy's New Scent

08/20/2010 at 02:00 PM ET

Courtesy Givenchy

He’s already made fans swoon as the face of Givenchy’s Play for Him fragrance–and now Justin Timberlake is taking on the ladies appearing in the new Play for Her campaign. The singer admits that being asked to front the brand’s female scent came as a shock. “I said, ‘You guys should go find a woman to help put this out,’” Timberlake tells WWD. But after hearing Givenchy’s vision for the campaign, set in a dark and dreamy Paris alongside New Moon siren Noot Seear, he was sold: “I thought, Oh that kind of makes sense.” The print ad, shot by Tom Munro, features the duo linked with a set of headphones tucked discreetly into Timberlake’s pocket, before the sparkling City of Lights. Like Play for Him, Givenchy Play for Her will be housed in a bottle that echoes a digital music player, and will come in two versions: A sparkling eau de parfum that includes notes of bergamot and white peach, and Intense, a more sensual jus of orange blossom, pink peppercorns, and sandalwood. Both will hit stores this October with prices starting at $48 for a 30 ml bottle. Tell us: Do you want to “Play” with Justin? –Jessie Goldberg

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Showing 36 comments

marie on

Can’t wait for this perfume. The description of it sounds like my kind of scent. on

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Palm Beach, FL on

Iron Mountain SUCKS!!!!

John Marlin on

This dude is a tool!!

Phyllis on

The majority of womens cologne are either too sweet, fruity, or smell like the bottom of a paper bag. I only hope that this fragrance will smell better. I don’t quite get the connection of Justin selling womens cologne, as I am sure he doesn’t wear it and his men’s frangrance doesn’t smell too good!

mrstimberlake421 on

Stop hating people. Justin is doing the damn thing!

mrcat149 on

Wear this and you too can smell cheap and blah, LOL celebrity perfumes are a joke, most of them smell like true toilet water (used that is)

Bill on

This guy couldn’t bring sexy back if it was a gnat and bit him on the butt!

sleepynb on

Dear Justin,
please stop the acting and commercials. Go back to the studio and make a new album.

Malia on

Just to set the record straight: This is NOT Justin’s fragrance! He is only the face of the campaign, like Kiera Knightley and Nicole Kidmann were for Chanel. This is NOT a celebrity perfume. It was developed by a Fashion House.

Also, Justin Timberlake is an absoulte star, with a lot of talent. He has the opportunity to spread that talent across the industry and the luxury to learn along the way… why would he not take advantage of that? Keep it up, JT!

lipstick on

That is one of my favorite perfumes!I unfortunately do not like him, and his music! and I really do not think he is sexy! I am ok with the assumption that he is most likely gay! To me, he is a country guy that rushed into the music scene from a reality show too fast! and most men would not buy his after shave because he is not butch enough! a clothing line, like jeans would be more suitable!

Brooke on

To Lipstick what reality show are you talking about? Did he do this show b4 NSYNC, and why do you think he is mostly gay? Your post makes zero sense.

Jon on

That’s nice, I wish JT the best at fronting Givenchy’s New Scent! If I were a Woman, then I would definitely “Play” with Justin! Also, I just want to wish Maggie Gyllenhall the best in her new Vibrator Comedy, when it comes out! Also, I’m so sorry to hear that Serena Williams dropped out of The U.S. Open, and I wish her a speedy recovery while she still recovers from surgery on her injured right foot!

Laura on

I trust that any product that Justin endorses is very high quality or he would not be involved. He has the highest standards and I admire everything he does. The fragrance sounds worth checking out. Rent, The Open Road, to catch a little seen movie where Justin and Jeff Bridges are great in a road movie.

jan on

Givenchy misjudged that any woman would by this perfume based on his endorsement.

Les News, 082110 « Quinnf25's Blog on

[...] Justin Timberlake is now selling a perfume to ladies. [...]

laraaaa on

I don’t get why he is in a perfume ad for women, but I guess they wanted to attract women more. I love Givenchy with or without Justin and I love Justin too, but it starts to get annoying that he is everywhere. He should just stick to music and commercials, but I don’t think he is a good actor.

Jessica on

love ya JT…you need to make a new album. and malia is right it’s givenchy’s new scent….not Justin’s
god people read the headline of the article

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[...] Lastest Fragrance Parfum News Aug.23, 2010 in Fragrance Parfum Justin Timberlake Brings Sexy Back for New Women’s Scent The singer fronts a sleek ad campaign for Givenchy Read more on People Magazine [...]

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[...] Link: JT for Givenchy (People) [...]

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[...] Justin Timberlake is the new face of a women’s perfume: Givenchy’s Play for Her. He told WWD that he was taken aback when the company asked him to represent their women’s perfume line: ‘You guys should go find a woman to help put this out,’ he said. No, Justin, the women want to have sex with you. [People] [...]

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[...] recently announced that he continues to front the fragrance of celebrities’ fashion designer, Givenchy, as his scents will be launched in the United States this coming September. Timberlake’s manly [...] || #1 online source for Justin Timberlake "the social network shriners for children open yogi bear william rast 901 tequila givenchy play" on

[...] Just last month, the face of Givenchy’s Play for Him cologne also helped the brand release the Play for Her perfume for women, in an unexpected deal with the French label. “I’ve always loved Givenchy’s [...]

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[...] Justin Timberlake Brings Sexy Back for New Women’s Scent [...]

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