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SNEAK PEEK: A Behind-The-Scenes Look at Juicy's Newest Fragrance Ad

08/11/2010 at 11:30 AM ET

Courtesy Juicy Couture

Juicy Couture is ensuring that your summer never has to end. With the release of their fourth fragrance, Peace, Love & Juicy Couture next month, the girly brand has bottled the free-spirited, hippie vibe of the shores of Malibu—and that carefree spirit extends to the scent’s new ad campaign. In a series of bohemian-inspired shots, photographer Steven Meisel brings out Russian model Daria Strokous’s inner flower child as she frolics in a fantasy field of hot pink and purple to capture the psychedelic vibe of this new fragrance. The ads for Peace, Love & Juicy Couture, a fusion of freshly-cut blossoms soaked in natural accents and wildly feminine wood harmonies, are set to bow in September magazines. With prices starting at $18 for the .25 fl oz eau de parfum rollerball and $52 for the 1.0 fl oz bottle, Juicy Couture’s newest scent will hit department store counters nationwide in September. Check out this behind-the-scenes video of ’70s-inspired campaign.–Andrea DeSimone

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Showing 2 comments

jess on

wow she really looks like kate winslet!

Bogdan on

juda chiroyli lislboar, har biri o’zgacha chiroyli, ammo men ularda uyg’unlikni ko’rmadim, yana tuflilar ajoyib! Lekin shuni aytib o’tishim kerakki o’brazga mos oyoq kiyim tanlanmagan (Ko’plarida) !!!!!!!!!!!!


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