EXCLUSIVE: Justin Bieber Named The New Face of Proactiv

08/09/2010 at 09:00 AM ET

Courtesy Proactiv

Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, tween singing sensation Justin Bieber has signed on as the newest spokesperson for the Proactiv acne-fighting system. “I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face,” Justin says. “I’m in the limelight all the time…I’m constantly doing interviews, constantly doing photo shoots and, you know, I’m determined to keep myself clear,” Bieber tells PEOPLE exclusively. “Using Proactiv will help that.” And the blemish-busting brand is equally convinced that having Justin front their campaign will help spread the word about their product. “Justin has millions of fans of all ages and followers online where our consumers spend a lot of their time,” said Greg Renker, founder of Guthy-Renker, which markets Proactiv. For Justin’s part, the teenage heartthrob says he wants to relate to his fans him by letting them know that he worries about normal things like his skin. “My fans already know I’m just a regular kid, except the stuff about my life that’s not regular…like performing to thousands of kids and always being in the spotlight.” To hear more from Justin or learn more about the acne-fighting product, check out the video below or visit justin.proactiv.com. —Dahvi Shira

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Showing 27 comments

Justin Bieber The New Face of Proactiv | Musings of a Muse on

[...] constantly doing photo shoots and, you know, I’m determined to keep myself clear,” Bieber told People exclusively. “Using Proactiv will help [...]

Justin Bieber: Proactiv’s New Face! - Ill Famed on

[...] are looking at you, you don’t want acne on your face,” the 16-year-old tween sensation tells People. “I’m in the limelight all the time…I’m constantly doing interviews, constantly doing photo [...]

NiNA on

He says you know alot in one sentence…… :) he has acne?

Catlyn on

I think its amazing how you want to be relatable to your fans. They really do mean alot to you, don’t they?

saandraa on

ddd hahahaha ta biien me gusta tuh ideeal del acne peero como kkiera a mi no me salee haahhaa naamas no coman muxxa grasa lavense la cara todos los dias en la mañana i en la noche buueno tambiien si te pones esa cremita tienes mas provalidad de kke no te salgan por kke tiene una mmmmm como se llama, bueno kkien sabe peero protege tu cara haahhahaha justin si les esto tendras ke traducirlo en ingles hahhahah peeero lo kke kiero decir eskkke sta biien la creeo aunkke no la necesitas tanto peero si te protege hahahha buuueno nos vemoos despues ii ahhi me platican su resultado ahhaha vaae

Patricia on

I luv Justin but i don’t think he has acne. He has the most perfect skin i’ve ever seen. lol. This will definatelly help proactiv sell.

Lunaaa!!! on

Haayyy kke liindoooo!!!!ezperoo kke almeenos sirvvaa de algoO!!!!haha…proactiv(mi nueva cremaa faciiaal!!??)haha..I LOVE U JUSS.

I Sleep In Sequins » Blog Archive » Kelly Cutrone’s Long and Storied Hair History; Justin Bieber’s Proactiv Endorsement on

[...] SKIN • Justin Bieber is the new Jessica Simpson. The teen star just signed on to be a spokesperson for Proactiv’s acne-fighting system. [StyleWatch/People] [...]

J-Bieber.org » First Look: Justin Bieber’s Book Cover Revealed on

[...] As an added bonus for those with “Bieber Fever,” the book, to be published by HarperCollins, will also include tidbits about the tween’s love life, including his history with girls and his very first date. Exclusive: Bieber’s New Gig with Proactiv [...]

Dominant on

There’s this new reggae track, called “winebouce”, i think justin on a reggae track remix would totally rock. Check it out on youtube, use this link:

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