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FIRST LOOK: Lindsay Lohan's New Gig As Marc Ecko's 'Digital Muse'

08/04/2010 at 08:30 AM ET

Courtesy Marc Ecko

Lindsay Lohan‘s recent stint in jail doesn’t seem to be hindering her fashion career. Before her incarceration, designer Marc Ecko enlisted the actress as his “digital muse” to star in a new interactive ad campaign for the fall 2010 collection of his contemporary clothing line Cut & Sew. Instead of just posing for pretty pictures, Lindsay will appear in a series of online video skits, shot by Markus Klinko and Indrani, that will be featured on a dedicated site, marceckomuse.com, later this month. The multimedia initiative combines the traditional ideas of a print campaign with web technology to create a multi-dimensional, virtual experience for the consumer using effects similar to holograms. So why Lindsay? “I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said in a release. Lindsay will also appear in a more traditional print campaign alongside the designer, shot by famed photographer Zach Gold in New York City and scheduled to bow in September magazines. Check out this behind-the-scenes look at the making of Marc Ecko and Lindsay Lohan’s interactive campaign below. –Andrea DeSimone

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