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Ke$ha To Design Watches for Casio

08/03/2010 at 11:30 AM ET

Janet Mayer/Splash News Online

With a chart-topping song called “Tik Tok,” it only makes sense that Ke$ha is one of Casio’s latest brand ambassadors. “I obviously love to over accessorize and these watches are just epic,” she told PEOPLE. “They kind of stand the test of time—the vintage ones are amazing.” And the singer, who represents the Baby-G brand, isn’t just a pretty face for the popular watches. Along with performing at Monday night’s N.Y.C. celebration for her fellow brand ambassadors Bryan Greenberg (for Edifice) and Lamar Odom (G-Shock), the feisty musician is also exhibiting her design talents, creating two watches for the line, set to launch next year. And what can fans expect? “My live show and lifestyle is definitely reflective in the watches because they’re relatively affordable, they’re versatile and they’re fun and colorful,” she explains. “You can go swimming in them, you can stomp around the forest in them, you can play a live show in them. They’re sturdy, and tough.”  –Shruti Dhalwala

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