Archive – Style News - StyleWatch

Jul 15 2010 10:30 AM ET

Surf’s Up! Laird Hamilton Named Ambassador for Chanel’s New Dive Watch

Legendary surfer Laird Hamilton is riding the Chanel wave, assuming the role of ambassador for the luxe brand’s J12 Marine Watch, a diving watch that is part of Chanel’s J12 series. Designed after a professional deep-sea diving watch, the chic performance piece features readability in the dark, is waterproof to over 300 meters and boasts a matte rubber strap to allow water to flow through–perfect for a waterman like Laird. “This watch is authentic. I have put it through ‘the test’ and it has survived me,” Laird says in a release. In honor of the partnership, Chanel is supporting the Surfrider Foundation, a non-profit dedicated to protecting and enhancing the world’s oceans, waves and beaches.

Jul 15 2010 09:00 AM ET

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Ashley Greene Goes Vampire-Chic For Fall

Courtesy Elle.com

For Ashley Greene, life seems to be imitating art. In a photo shoot for the August issue of Elle, the stunning star proves that even the world of Haute Couture has been bewitched by The Twilight Saga. Draped in goth-inspired fall fashions from the likes of Yves Saint Laurent, Balmain, Gucci, Fendi, Alberta Ferretti, Alexander Wang and more, Greene is the ultimate vampire vixen. After playing Alice Cullen–the most fashion-savvy immortal–in the last three Twilight movies, Greene has become one of Hollywood’s most prominent rising style stars, donning labels like Dolce & Gabbana, L’Wren Scott, and Antonio Berardi on the red carpet. Check out a behind-the-scenes peek at Ashley Greene’s vampire-chic shoot below, and then visit Elle.com for more. –Andrea DeSimone

Behind the Shoot: Ashley Greene Video- Fashion …, posted with vodpod

Jul 14 2010 06:10 PM ET

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Goodbye Pouf! Snooki Rocks New Red-Hot Tresses

Sara Jaye Weiss/Startraks

It looks like The Jersey Shore’s Nicole “Snooki” Polizzi won’t have to keep her famed hair pouf intact during any future hot tub escapades. The reality star traded in her signature do for newly-dyed red locks, which she debuted at last night’s Jersey Shore album release party in New York. The self-proclaimed guidette took to her Twitter before she hit the red carpet Tuesday to announce the news,Tweeting, “Listenin to the JS soundtrack at Senses salon! Yeaa baby launch party tonight, gonna be bangin w my new hair.” And while Snooki’s subtle upgrade will no doubt add some heat to The Jersey Shore‘s upcoming second season, we’re not sure if the new fiery look is here to stay. Tell us: What do you think of Snooki’s new red hair? –Jessie Goldberg

Hair

Jul 14 2010 03:46 PM ET

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Madonna’s Material Girl Muse Revealed: Taylor Momsen!

Courtesy Iconix

Gossip Girl star Taylor Momsen can now add Material Girl to her resume. The fashionable young star has been chosen as the new face of the juniors clothing line that Madonna is designing with her teenage daughter, Lourdes. The announcement today comes on the heels of much buzz about the Material Girl collection, from recently-released sketches of the fashion line to behind-the-scenes teaser interviews with the pop icon about the inspiration behind the clothes as well as the collaborative design process with her daughter. Consisting of flirty minidresses, cute accessories, skinny jeans, and on-trend studded leather jackets, we have no doubt that Taylor’s rocker-chic style will be a fitting match for Material Girl, which is set to debut on August 3, exclusively at Macy’s and macys.com. Stay tuned for more behind the scenes fun with Madonna, Lola and Taylor collaborating on set at the Material Girl photo shoot in New York City. Tell us: Are you excited to see Taylor Momsen as the face of the Material Girl collection? –Gillian Koenig

Jul 14 2010 02:35 PM ET

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Would You Try A Dramatic Look Like January Jones?

Evan Agostini/AP

We’re used to seeing January Jones as perfectly coiffed and red-lipped Betty Draper on Mad Men. But the former model definitely shook up her image at the Metropolitan Museum Costume Institute Gala by pairing a dramatically sculpted updo with steely blue eye shadow, that went straight from her lashes into her eyebrows! The result? An otherworldly, runway-ready look. We think this was the perfect beauty mix for a night that was all about high fashion, but we aren’t so sure it would work at a less glam event. Tell us: Would you try January Jones’ daring makeup or is it best left for the red carpet? Vote! Sound off below and you might see your opinion in print in our next issue!

Jul 14 2010 01:30 PM ET

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‘The Hills’ Star Lo Bosworth Launches TheLoDown.com

Frank Micelotta/Getty

The Hills may have come to an emotional close last night, but it’s a new beginning for Lo Bosworth, who yesterday launched her website thelodown.com. Meant to give advice on everything from fashion and beauty to relationships and fitness, Lo took to her Twitter account Tuesday to celebrate the new site, Tweeting, “It’s officially here! So, so excited to bring you the lodown.com, your new guide to the good life and everything in between!” Lo debuted her website complete with a live blog–even from her limo!– from The Hills aftershow last night. “The bumpy road proves my Vahan jewelry ad Daniel Swarovski clutch are both sparkly AND rhythmic,” she said. Known as one of the more drama-free cast members, the reality star has already proved her mettle dishing out onscreen relationship and fashion advice. To read more including trend wrap-ups and beauty tips, check out TheLoDown.com. –Jessie Goldberg

Jul 14 2010 12:00 PM ET

Bid on Kim Cattrall’s Necklace from ‘Sex and the City 2′ for Charity

Who could forget Sex and the City 2‘s ultimate fashion faceoff: Samantha Jones vs. Miley Cyrus in the same Matthew Williamson dress and bebe boots? And with the simple addition of a glittering statement necklace by Noir Jewelry, Samantha managed to outshine Miley. Now, Noir Jewelry is putting the same one-of-a-kind $1,500-necklace that Kim Cattrall wore in the movie, up on the auction block starting today with bidding beginning at just $250. With 100% off the proceeds benefiting Maimonides Infants & Children’s Hospital of Brooklyn, which supports the development of children who experience stress due to illness, hospitalization and medical treatments, this is definitely a case of do good-look good. Noir has also created 7 one-of-a-kind smaller versions of the necklace that are also available at noirjewelry.com for $400. Start bidding now!