Beyonce Turns Up the 'Heat' With a Sizzling New Scent

07/30/2010 at 09:00 AM ET

Courtesy Coty; Getty

Her debut scent rang in over $3 million in record-breaking sales during its first month alone at Macy’s–and now Beyoncé is upping the ‘Heat’ index again with a new flanker to the fragrance. The singer has just announced plans to unleash Heat Ultimate Elixir, a limited-edition update on the scent that will sell for $59 for a 50 ml bottle and will hit counters just as temperatures begin to cool in September. Meant to be a twist on the original scent, Ultimate Elixir promises to be a more concentrated formula that blends red vanilla orchid, osmanthus petals, cedarwood amber, vanilla and tonka bean. And in keeping with the scent’s sexy theme, the new scarlet jus will be contained in the star’s signature bottle, updated with a boudoir-ready black atomizer. Tell us: Did you buy Beyoncé’s original fragrance?–Katherine Kluznik Rentmeester

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Life on

Yes, I purchased her first fragnance and I love it. So I will purchase this one as well. She is positive role model and I will support her.

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