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Jul 29 2010 03:30 PM ET
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Target’s Newest Designer: Justin Timberlake!

Frank Micelotta/Getty

Justin Timberlake will likely bring more than just a little sexy back when he and co-founder Trace Ayala launch a limited edition William Rast collection for Target this December. Designed as an affordable alternative to the star-favorite denim line, the new assortment is set to hit the mass retailer December 19 and stay on store floors as well as target.com through January 22. Sure to boast the brand’s signature mix of rocker attitude and laid-back appeal, which has already made fans of starlets like Jessica Simpson and JT’s girlfriend Jessica Biel, we can’t wait to see the jeans, denim jackets and more that this famous designing duo whips up for the retailer come December. And while price points for the William Rast for Target collection have yet to be released, expect them to be significantly less than the label’s designer jeans, which range from $165 to $229, and leather jackets, which cost up to $595. Tell us: will you buy William Rast for Target? –Gillian Koenig

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This is great. I hope the quality is decent.

- Ton_Teezy on July 29th, 2010

I can’t wait. I’ve actually bought a pair of the William Rast jeans when they were on sale and I love them. Can’t wait to see what they’ll do for a more affordable Target line.

- marie on July 29th, 2010

Wow! I’m totally siked!good,sexy Jeans are so hard to find. I hope these are made to flatter.

- Josette reyes on July 29th, 2010

[...] People Stylewatch has the latest info on the William Rast collection for Target [...]

- Links to Save By | Living Fly on a Dime on July 29th, 2010

i will check it out, i love target!

- k on July 29th, 2010

Anyone else remember when JT was the old lady character “Classic Peg” in the SNL Target Lady skit??? I find this business venture ironically pleasing.

- Ali on July 29th, 2010

I think Kurt Cobain already invented that look. . .JTs making the 90′s retro already!

- Me on July 29th, 2010

Is it only a male clothing line?

- Tori on July 29th, 2010

I will look into this for sure! I loved my william rast jeans until my most recent purchase this past spring…..they ripped in the middle of the rear (not even near a seam) and the company would do nothing for me! So at least at target I won’t be throwing over 100 dollars away on a pair of his jeans

- Jacey on July 29th, 2010

Someone should mention the boycott of Target and Best Buy happening now to Justin. Check for more details on facebook. Pretty big deal :(

- Ms Belle on July 29th, 2010

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