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Target's Newest Designer: Justin Timberlake!

07/29/2010 at 03:30 PM ET

Frank Micelotta/Getty

Justin Timberlake will likely bring more than just a little sexy back when he and co-founder Trace Ayala launch a limited edition William Rast collection for Target this December. Designed as an affordable alternative to the star-favorite denim line, the new assortment is set to hit the mass retailer December 19 and stay on store floors as well as target.com through January 22. Sure to boast the brand’s signature mix of rocker attitude and laid-back appeal, which has already made fans of starlets like Jessica Simpson and JT’s girlfriend Jessica Biel, we can’t wait to see the jeans, denim jackets and more that this famous designing duo whips up for the retailer come December. And while price points for the William Rast for Target collection have yet to be released, expect them to be significantly less than the label’s designer jeans, which range from $165 to $229, and leather jackets, which cost up to $595. Tell us: will you buy William Rast for Target? –Gillian Koenig

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Showing 49 comments

jefflonely on

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mendy reeves on

thats where all the smart designers are going! to the retail market where people can afford the fashion look for less! i love it great to see that JT is smart! I will be supporting! chic and affordable is the most fashionable way these days!

Wow on

His line isn’t selling, I have seen it at bargain stores. I think the jeans suck for the price. His career must really be going down….hahhaha Britney’s laughing all the way to the back!

stevona on

This is awesome! I will definitely buy myself a pair. I heard that they feel great on and really gives your booty a lift.lol

Splum on

I’ll check them out. Love Target! Wish they had them in Canada!

Susan on

This is very unfortunate since Target just made a large political contribution to MN Forward, who backs a politician who is against gay rights and gay marriage. Because of this, I will no longer shop at Target. Equal rights for everyone!

Justin – did you know this?

Rachel on

Never been able to afford is clothing line, now I will be able to finally hopefully..

Leyna on

I will def check into this! Target is my go to place for awesome clothes on the cheap and with this recession I have to go low but I still want to look amazing. Thanks People for this story :)

Natasha on

I will buy Anything that Justin is involed with. He is the man!!

Laura on

I wonder if he will make any Balls Out jeans??

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