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Britney Spears Tweets Her Radiant New Fragrance Ad

07/29/2010 at 10:45 AM ET

Courtesy Britney Spears

Britney Spears is shining the spotlight on her ninth and newest fragrance, Radiance, taking to her Twitter account Wednesday to share an image from the scent’s ad campaign. “Just got the imaging for my new fragrance Radiance and thought I’d share it with all my tweethearts,” the singer wrote. Showcasing a more subdued and elegantly-clad version of our favorite pop princess, the ad comes just weeks before the floral fragrance from Elizabeth Arden hits counters in September. “I love the feminine scent of my new perfume Radiance. It has the power to make any woman feel beautiful,” Brit says in a release. The perfume’s packaging has Britney written all over it—decorated with pink, blue and translucent gemstones. Priced from $18 to $60, we can’t wait to smell this new feminine fragrance from the pop perfumer! – Jessie Goldberg

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Showing 56 comments

Not Buying It on

Tacky. This isn’t 1989!

Kelly on

I love Ms. Spears!

Tammy on

Wish I could have all my pictures photoshopped. I’d look hot too.

Elda on

my sister is a big fan of her perfumes, i love the colors n designs of the bottle.

Lauren on

Woohoo!! I love Brit’s perfumes! Can’t wait to get this one! :)

Crystle on

I love Britney’s dress at least she is dressed Modest for once

Bobo on

I am not sure what is 1989 or tacky about it. Also, every picture in every magazine is airbrushed, not just Britney. I wish her all the success in the world. She has come through alot of hate, and seems to be doing good!

erilynne on

i love her perfumes!
she always has cute bottles.

but her face isn’t looking like Britney there.

Courtney on

the ad reminds me of old hollywood it came out beautiful. in the ad Britney reminds me of a cross between Natalie Wood and Eva Marie Saint both of whom I love as actresses and look up to as women.

90'SGIRL on

This is the Brittany we know and love!

Jeanine on

What is 1989 about this….or tacky….can we say jealous much!! I love her perfumes and she looks amazing….glad to see her life back togehter!

Jeanine on

Tammy……even if you are photoshopped you wouldn’t look like that….stop being jealous people….she is beautiful…get over it!

skatergirl on

I’d say the colors are very “1989″. The design on the bottle is cool, but the color-scheme is too “little-girl” for my taste.

Mel on

I don’t understand these ads. If it were my product I would want someone beautiful in their everyday life. Not someone that needs touched-up, hair extensions and photo shopped. This is the Britney we all know?? This isn’t even a person, it’s all digitally enhanced..

Sarah on

I can just see the photoshoot. “ok Britney stop there and give me a sexy…ok this is as good as I am going to get…..please try not to look so dead.”

Dawb on

Simply beautiful!!!

Star on

Nice ad and I love her fragrances but this definitely is photoshopped. She doesn’t look so hot anymore.

Paula on

I love Britneys fragrances and I buy them as gifts for my granddaughters for all occasions. Britney has blossomed into a beautiful woman and I hope this is an image she will continue to protrude. This has classy written all over it.

Jon on

That’s very nice, best of luck on your new fragrance, Brit, and it’s nice that Katie Holmes has been giving Cupcakes to the Kennedy cast while filming The Kennedy Special!

Kat on

I’m a huge fan of Britney and love her songs. Her perfumes are really good. I, particularly, like Curious. I just love the smell of it, but I cant wait to try this new one though. Once it comes out I’m defintly going to buy it

Laura on

The word “Radiance” and Britney Spears don’t really go together. Do people other than teenie-boppers buy her fragrance?

t on

Beautiful…she has really changed her life around…she desserves to be happy…she has worked very hard for it…and she has given up alot in her lifetime at a young age…

ellen on

whoever it is looks beautiful they messed with it so much it does not remotely look like her f you hadn’t said it was I wouldn’t have known. It is a throw back to glamor very tasteful

Amanda*CMC on

For all of your criticizing and judgmental a**holes .She has been through alot and no-one knows the truth about everything and why things happened the way they did with her we only get to see the bad because that’s what sells .not to mention EVERYONE MAKES MISTAKES. and if people were not buying her perfume she would not continue to come out with new ones

Me on

What are you idiots griping about now? I don’t recall seeing this kind of perfume bottle in 1989. Get over it. If you don’t like the bottle, don’t buy it. I think the bottle and the ad are beautiful.

NikiDee on

I love Britney Spears. I’ve loved her frangrances so far, i own them all! Can’t wait for this one too!
To all the haters. Let go of your jealousy. Your heart will feel better.

S.E. on

I agree with the bottle being tacky… I love Britney, but the people working for her couldn’t design a better bottle? I loved the photo, til I scanned down to the bottle! It does come off childish.

CMS on

What I want to know is… Does the Bedazzler come free with each perfume purchase?

Krystal D on

Britney haters can suck it!! As a fan I’m so proud of her comeback. I knew she could do it :)

JJ on

If people would put the same amount of energy and thought into speaking positive and building people up instead of negatively and bringing them down our society would be a lot better off. You go Brittney!

Josie on

Looks great, go Britney! I love all her fragrances!

paul on

You know what as a critic of hers, you have to give way to what she is capable of. We can nit pick everything she does but she’s always successful with what she puts her name to, and it is her name that makes these thngs commercial. Good on her i say. (for a change)

Laura on

Hey … What’s the difference between the truth and the so-called haters? NOTHING. People can be Britney fans, but that doesn’t make her able to be on a pedestal. So she messed up. So what! If people call her out on it, the fans go berserk. It’s hilarious!

susan on

She looks like a piece of wax standing in an oil spill!

Bobby on

She is a pretty girl! Bad retouching!!!!!!

Beauty Counter blog: Insider tips on beauty products, hair, makeup, skincare, fragrances, spas, and salons » Blog Archive » Mad Men, Now In Nail Polish Form; Anti-Aging Automobiles; And More… on

[...] Britney Spears used her Twitter account to leak the print ad for her new fragrance, Radiance, last night. And to answer our burning question from a few weeks back, her state of undress is…minimal. We’ll leave the conversation about the state of her Photoshopped bod for another time. [People] [...]

Kit on

She wishes she looked this good in real life…

Britney Spears Reveals Her New Radiant Scent at The Insider | Hollywood Pad on

[...] Her Radiant New Fragrance AdCourtesy Britney Spears Britney Spears is shining the spotlight on her ninth and newest fragrance, Radiance, taking to her Twitter account Wednesday to share an image from the scent’s [...]

Ale on

Whooo can’t wait…..love Britney and her perfumes

Jessy on

Brit’s a hot mess…but her perfumes are really good.

lindsay on

britneys perfumes have been the best selling celebrity perfumes EVER and im sure this one will be a best seller too! she has the best perfumes with the prettiest bottles!

lindsay on

britneys perfumes have been the best selling celebrity fragrances EVER and im sure this new one will be a best seller too! she has the best perfumes with the prettiest bottles!

Britney Spears Shows Off Radiant New Fragrance Ad | parfumreviews on

[...] Britney Spears Shows Off Radiant New Fragrance Ad Jul.29, 2010 in 51 Britney Spears Shows Off Radiant New Fragrance Ad The floral fragrance from Elizabeth Arden hits counters in September Read more on People Magazine [...]

scott on

I love the jelousy that RADIATES from these negative losers on message boards like this. This could be the only chance to have some Radiance for some of you dull turds.

jennifer on

LOVE IT! She looks gorgeous and can’t wait to get this perfume!

Acme People Search – An Honest Review | Acme People Search Reviews on

[...] Britney Spears Tweets Her Radiant New Fragrance Ad – Style News … [...]

Fred Miller on

I’ll be creating a fragrance for Britney Spears in my career! :-)

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[...] • Britney Spears tweeted images of her latest fragrance campaign. She looks surprisingly subdued, although we can’t say the same for the aggressively rhinestoned bottle. [StyleWatch/People] [...]

Britney on

All these comments about 1989….. Look around people, I wish it was 1989! Things were much better back then! The US was about to head into a decade of prominence and music, (britney spears/mariah carey, etc.) was at its best.

Get Shoes or Die Trying » Smell Like Shakira; Scented Taxis Hit London on

[...] • Britney Spears tweeted images of her latest fragrance campaign. She looks surprisingly subdued, although we can’t say the same for the aggressively rhinestoned bottle. [StyleWatch/People] [...]

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Madison on

Hi,
Should be nice !!
Some people are just Jealous…..

ICYNDICEY on

They should have called it BEDAZZLED, because the bottle looks like it was decorated with a BEDAZZLER GUN. TACKY, TACKY, TACKORAMA!!! It’s like 8 to 10 years late! PASS!!!

Fragrance » Britney Spears Shows Off Radiant New Fragrance Ad on

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[...] and liquid vanilla the scent and look of the bottle is more complex than her fragrance “Radiance” from last [...]

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[...] Britney Spears used her Twitter account to leak the print ad for her new fragrance, Radiance, last night. And to answer our burning question from a few weeks back, her state of undress is…minimal. We’ll leave the conversation about the state of her Photoshopped bod for another time. [People] [...]

 

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