EXCLUSIVE: Watch Taylor Momsen Get Styled by Madonna and Lourdes for Material Girl Ads

07/28/2010 at 08:00 AM ET

Courtesy Iconix

How often does the most anticipated launch of the season happen to feature pieces that cost less than $20? Material Girl is not only designed by Madonna and teen daughter Lourdes but is also fronted by Gossip Girl star and budding rocker Taylor Momsen — and did we mention how affordable the fashion is? With the days counting down until next week’s launch, the stylish trio is taking you behind the scenes of the rock star-worthy ad campaign, set to bow in September magazines as well as online and in-store. So what, exactly, was it like for Momsen to represent a Material Girl? “For one, it’s Madonna so you know it’s gonna be cool and working with Madonna and Lola has been an unbelievable experience,” dishes Taylor, whose rocker-chic style was a perfect fit for the on-trend juniors’ collection of skinny jeans, flirty minidresses and more. And note: the star mother-daughter duo didn’t just design the collection — they were more than hands-on styling the shoot. Check out the hip trio dishing on the line before Material Girl hits Macy’s and macys.com on August 3. –Jessie Goldberg

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Showing 35 comments

Britini95 on

Thr clothes look great! And I’m glad they eased up on her eye makeup. I’m really excited for the line now, I’m glad I wear Juniors!

Jennifer on

As for Lola, I predict that she is going to grow up to be a MAJOR princess and brat. At 13, she should be playing outside, reading, and playing with friends.

As for Madonna, YAWN!

JG on

momsen…she needs help, great help…

krh on

Jennifer is obviously showing her jealous side.

What Lola is doing is great. Instead of using her mother’s star power to be another wannabe model, actress, or singer, she’s instead starting out young as a business girl. I think its great and her designs are really cute. I can’t wait to see them.

Kim on

Lola does have a great sense of style, and talent. She has a great future ahead of her.

Dawn on

Lola seems very sweet to me, so I don’t know why anyone thinks she is brat? Can’t a person be born into money and fame and still be a nice person? And as for being a kid, what she is doing is just a different version of playing with dolls and playing dress up. We have to stop defining what being a good parent is or what a healthy childhood is. I know plenty of people who look great on paper but I doubt they spend the quality time with the kids that Madonna is able to spend with hers – different lifestyles doesn’t mean worse – or better for that matter. I look forward to watching Lola grow up – she is interesting.

Jennifer on

I’m a doctor and I make plenty of money and I have the respect of my colleagues. Trust me: I ain’t jealous!

beth on

It’s funny Jennifer… I don’t know any educated and respected people who use the word ain’t….

Jennifer on

Beth: Agreed, but I was trying to be ‘cool’. Guess it fell flat!

AlexaLauren on

wow the 17-yr-old looks 30. too bad she’ll look like courtney love soon!

D on

Interesting…the perfect price point for Madonna’s product: Cheap.

Jon on

I like The Photos & VIDEO, everyone did a good job, especially Madonna & her Daughter, Lourdes!

Kimberly on

Jennifer what educated person uses “aint” that is bad english. I guess your colleagues speak that way also. Lourdes is doing something with her life and I admire her.

zan on

Jennifer – nothing about you sounds like a Doctor…who are usually filled with Compassion…which is why they chose that profession. You ‘ain’t’ cool and yes, that fell flat. Who cares how much money you don’t make anyway?

ashley on

I can’t wait to start shopping this trendy line! I think they picked a great model to represent Material Girl. I was introduced to Taylor Monson’s music by a friend and I was pleasantly surprised when I heard it. This girl has a gift and I think it will be a win/win for the line and her career!!

Ro on

Kimberly,
That would be “poor” English, not “bad” English… lol Just being silly. ;-)

Anya on

Congratulations to Jennifer for being a doctor, wealthy and having the respect of her colleagues! You chose your profession and I give you major props. But, you should be a shame of yourself for judging a young girl for wanting to make a difference in her life and kids her age. So, it’s alright for Lourdes to be a MAJOR party socialite who drinks, does drugs, goes out w/out her panties and serve half of a 90-day jail sentence; if so, then your belief system is off and you need an adjustment.

As a parent, you want to see your kids on the path that is in alignment with their destiny that God has written on their hearts. And, if that means she’s going to design clothes, be a business woman, have a good live, be humble, respectful to her elders (as well as to herself) and giving back to her community, I believe your claims of her being a “MAJOR princess and brat” is flat along with your attempt to be cool.

Thank you for reading, Anya

obesa on

Wow, this line actually looks put together and I really hope for the best. Lola definitely has her head on straight and hope that she can continue to grow as a designer.

Sasha on

If you have negative things to say thats fine because not liking Lola,Madonna, and Taylor just shows what the real problem is…that they are doing something you could not even dream of. Small mindedness only gets you one thing..a small world = )

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