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EXCLUSIVE VIDEO: Jessica Biel Takes You Behind the Scenes of Her Latest Revlon Shoot

07/26/2010 at 06:00 PM ET

She might be more accustomed to the red carpet’s high-drama glitz, but for her latest Revlon commercial, Jessica Biel is going back to nature–and she’s taking us behind-the-scenes of her picturesque shoot. The overall concept for the Revlon ColorStay Just Bitten Lipstain and Balm ad, she says, was inspired by “this idea of this girl just lounging in the beautiful field, and in this meadow, and the flowers are growing and the wind’s blowing and it’s just a very real environment. And then this kind of mysterious person arrives and breaks her out of her little private moment and they have this kind of playful little scene.” Instead of playing up the jet-set lifestyle fans often associate with the Revlon Global Brand Ambassador, “I think what [we] are trying to create is almost like a watercolor,” she explains, “which is a little bit sleepy and sort of magical–that is what I really respond to.” The $9 two-in-one lip-stain and balm is available now on ulta.com. Tell us: What’s your take on Jessica’s behind-the-scenes shoot? –Katherine Kluznik Rentmeester

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Showing 24 comments

Spry Photo Studios on

“…it’s just a very real environment” – except for the crew, camera, storyboard and huge camera equipment in my face! LOL!

K-woww on

can you say TWILIGHT? pale brunette laying in picturesque meadow, “mysterious” man comes along. Bella + Edward reference for sure.

lilly on

I think JB is beautiful, but am disappointed in her sellout to cosmetic company. The idea that beaty is marketed and that girls need makeup to feel beautiful saddens me as a physician that works with teens. I’m also concrened because I have researched the factories used by Revlon and would urge to go visit a factory where they make this product. Overworked (mostly women) and underpaid. These celebs should know what they are marketing. Just b/c one celeb does, it’s almost as if they all jump on and justify. She has the popularity to speak to young girls about self esteem through hard work like climbing mountains and yet she contradicts herself by promoting this unrealistic idea of beauty, and wraps it up in some BS story about nature. I feel really disappointed in JB. I thought she was going to be different. It’s perhaps just a biz to her too. Please tell JB to go through every step of manufacturing Revlon before she sells another item, unless of course she just doesn’t care.

lilly on

F/U: I feel I should have proof read my post and am sorry for the spelling errors and gramatical errors. I hope that doesn’t distract from the real issue. The issue that JB decided to see us all but mostly young women into a lie. A lie about a lipstick that is overpriced. The money must just be too easy.

Soooo Rich on

That’s okay Lilly, no biggie on the errors. Actually not even noticed…at least not by me :)
And, agree with you.

susan on

Please lilly tell me your not for real? Jessica Biel is an almost 30 year old woman who wears make-up. I know I do and so does every woman I know. Just because she’s doing a make-up commercial just like so many other female celebrities do, Ellen DeGeneres, Jennifer Garner, Beyonce, Jessica Alba etc., dosen’t make her a sell-out.

marie on

I walked in the Revlon Cancer walk to benefit breast cancer with Jessica Biel. She’s a gorgeous down to earth woman who cares deeply. There’s nothing wrong with being a woman and wearing make-up or promoting it. Keep up the good work Jessica.

Tamara on

“Fashionissima” is the new word in fashion, so… JB is fashionissima! So stylish and athletic!

Debbie on

I have 2 sisters, and out of the 3 of us, I am the only sister who wears make up. My husband says I’m beautiful without it, but I’m a woman and I happen to think it’s fun to wear make up. I hope it’s not true what that (doctor) said. Nowadays all celebs do commercials. Why not do one for make up if you are beautiful like Jessica.

Mya on

Will not buy revlon products now.

if you want me to buy your lipstick, then hire a convincing actress.

what happen to supermodels?

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