Katy Perry's 'Purr'-fect New Perfume Launch

07/22/2010 at 11:40 AM ET

Brian Zak/Sipa

With a new album on the way and wedding plans to actor-comedian Russell Brand underway, what more could native “California Gurl” Katy Perry possibly want? Her own perfume! “I have about 50 fragrances and I’m intrigued by the mystique scent has,” Perry tells WWD. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could bring my touch to the category and make it competitive,” she says, citing fellow stars-turned-perfumers like Beyoncé and Kim Kardashian. As for the unusual and fun name — two Perry trademarks — Katy explains, “I’m a very lyrical-based person, and the whole ‘purr’ thing kept coming back — [the sound is in] perfume, perfect, even Perry if you say it a certain way.” And while she admits to owning iconic fragrances like Clinique Happy, Ralph Lauren’s Romance and Chanel’s Coco Mademoiselle, she says she wanted to develop a scent that “was completely unlike anything I’d smelled before.” Including notes of peach nectar, apple and green bamboo, as well as freesia, Bulgarian rose and vanilla orchid–all packaged in a cat-shaped bottle inspired by her own on-stage Catwoman costume–we are sure it will be purr-fect. Purr is set to launch in November at Nordstrom stores and nordstrom.com.Gillian Koenig

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Showing 15 comments

Katy Perry’s ‘Purr’-fect New Perfume Launch » Scent of A Rose on

[...] Ori&#103inal pos&#116 by Yahoo! New&#115 Sear&#99h &#82e&#115&#117&#108t&#115 &#102or &#115&#99ent ro&#115e [...]

Eliza on

I love Katy! She’s original and down-to-earth and has a great sense of humor. I’m definitely trying out her new fragrance.

david cree on

i know katy perry can do alot better than russell brand his acting suck’s,he’s dull,he’s singing is horrible, and no self motivation.

Katy Perry’s ‘Purr’-fect New Perfume Launch | parfumbottle on

[...] mystique scent has,” Perry tells WWD. “I saw a lot of my peers getting into [...] Read more on People Magazine Ralph Lauren model is all about polo, on and off the field Vanity Fair readers have voted [...]

Three Dresses, One Day: Which of Katy Perry’s Purple Sparklers is Your Favorite? | Celebrity gossip on

[...] about “Fireworks”! Katy Perry created a purple reign while launching her new perfume in Mexico City. First, she attended Purr’s press conference in a lilac sequined one-shoulder [...]

Katy Perry’s Purrple Reign, Fergie, Blake, and Jen Aniston Last Night « Hills2City on

[...] at fashion success in a crisscrossed bandage dress and Brian Atwood pumps while promoting her debut scent Purr in Cologne, Germany.  Everything was purple at this event, from [...]

Me-wow! Katy Perry Planning a Second Fragrance « Boys T Shirt « Celebrity News on

[...] globe for months, was intended to make the celebrity scent market “competitive,” Perry told WWD last year. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could [...]

Me-wow! Katy Perry Planning a Second Fragrance « News Hub Today on

[...] globe for months, was intended to make the celebrity scent market “competitive,” Perry told WWD last year. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could [...]

Me-wow! Katy Perry Planning a Second Fragrance | Life Style on

[...] globe for months, was intended to make the celebrity scent market “competitive,” Perry told WWD last year. “I saw a lot of my peers getting into this world, and, as with my music, I thought I could [...]

Katy Perry’s Meow! Fragrance Is ‘More Edible’ — But Don’t Eat It! « Boys T Shirt « Celebrity News on

[...] first fragrance (Purr) was more floral, by a long while, and this one is a lot more edible,” she told reporters [...]

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