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London Calling: Jennifer Aniston Hits Harrods to Launch Her New Scent

07/21/2010 at 02:00 PM ET

Richard Young/Startraks

Jennifer Aniston seems to be playing the part of perfumer like a seasoned pro, stepping out in London earlier today to launch her first-ever fragrance. The stunning star–in a chic strapless dress from Valentino and matching sky-high heels–hit famed British department store Harrods right around lunchtime to introduce the scent to the hundreds of UK fans who had gathered. Meeting, greeting and signing countless bottles of perfume, the actress smiled throughout the promotional appearance, where refreshed campaign images appeared to reveal a new name for the scent. Now called, quite simply, Jennifer Aniston, despite months of marketing the new scent as Lolavie, the namesake decison seems fitting, giving the star’s low-key approach to style and her previous description of the fragrance as “a nonperfume perfume.” British fans who bought the scent not were not only treated to the actress’s autograph, but also the clear streamlined bottle that the juice is packaged in. And while Jennifer Aniston is priced around $47 for a 50-ml. bottle in England, it looks like Americans will have to wait to get their fragrance fix from the A-lister: U.S. distribution has yet to be finalized. –Gillian Koenig

Rex USA

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Ellie on

Why do all these stars need thier own perfume, try investing your time in picking a good movie role Jennifer, it is a shame you cant make a decent movie.

amanda on

LOVE jennifer aniston’s suede tan/taupe boots featured in stars airport style. any idea who they are made by, style and where in the world i can get them? thank you, thank you, thank you!

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