Stella McCartney's Olympic 'Challenge': Team Uniforms

07/14/2010 at 10:40 AM ET

Flynet

The Olympics may still be two years away, but designer Stella McCartney has already begun a special race of her own: She has just been named the creative director for the British Olympic team. The designer, 38, is to head up Team GB’s Adidas ranges for the London-based games in 2012, the company announced Wednesday. “I have to make it look good on TV, I have to make it feel good for the athletes, I have to make it work–technically it has to do its job,” she says of the “million challenges” ahead. But the designer knows when it comes to the Olympics, fashion can’t get in the way of winning medals. “The main thing I want do is not in any way get involved with making their performance not its best,” Stella says in a statement. While it’s still too soon to preview any sketches, the married mother-of-three, who is expecting baby number four in the fall, says she will be “working with incredibly technical fabrics.” She already has the thumbs up from British Olympic and World Champion cyclist Victoria Pendleton, who says a prestigious marker is being laid down. “It is really important as the host nation to set the standards,” she said. “To have a British designer, inputting into the British kit is going to be very special.” McCartney is already well-known for her women’s sports-inspired performance range, Adidas by Stella McCartney. –Simon Perry

FILED UNDER: Fashion , Fitness

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Showing 15 comments

Sybil on

Congratulations! This is great news! Go STELLA!!!

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JR Jake on

IF your designs and promises ensure a greater performance than the Brits showed in the Winter Olympics, whatever it is I’ll take a dozen.

Jon on

That’s great to hear, I wish Stella McCartney the best with designing Team Uniforms for The 2012 Olympics!

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