Liv Tyler Makes Chess Sexy in New G-Star Raw Fall Ads

07/09/2010 at 04:00 PM ET

Courtesy G-Star

While some stars are taking it off for fall fashion ads, Liv Tyler is bundling up! For her second season as G-Star Raw brand ambassador, the brunette beauty is helping the Dutch denim label fuse Hollywood glamour with the world of chess. Shot by celebrated photographer Anton Corbijn in Miami, Tyler models G-Star Raw’s famous destroyed denim paired with styles from the new Correct Line range, alongside world class chess player Magnus Carlsen, who will show off the men’s range. And, if you’re up for a challenge, G-Star Raw and its gorgeous models will be in New York City on September 10 hosting a chess competition at the trendy Cooper Square Hotel to promote the new fall collection. Tell us: What do you think of Liv Tyler’s new G-Star Raw ads?Andrea DeSimone

Courtesy G-Star

Courtesy G-Star

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Tanim khan sayem on

Dhaka

Calvin Amari on

Using Magnus is a brilliant move by G-Star. Rather than a mere model or some celebrity who is famous-for-being-famous, Magnus carries the utterly unique aura of his fantastic abilities and achievements. Chess may not be an arena that many people know in detail, but everybody knows enough to respect it. Ideas, terms and images from the game have long been presented in all media as proxies for intelligence, complexity, creative strategy and exacting performance under pressure. Compared to feeble chess imagery that we see so often in ads, those concepts are underscored so much more sharply by presenting the miraculously young world’s best player. G-Star may have been the first to leverage Magnus in this way, but they surely will not be the last.

Lynne on

I think Liv looks GREAT!! G Star was very smart to choose her to be their brand ambassador. Will Liv be at the Cooper Square Hotel along with everyone else on Sept 10th to promote the Fall Fashion Collection?

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