Orlando Bloom's Newest Role: Face of Boss Orange Fragrance

07/06/2010 at 05:00 PM ET

Mike Marsland/WireImage

Orlando Bloom might be off the market, but you’ll still be able to get a little piece of the star–if you’re willing to jet to Europe, that is. The Pirates of the Caribbean swashbuckler has just announced that he’ll front Hugo Boss’s newest men’s fragrance. “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the actor says in a release. His men’s fragrance will be a follow-up to the women’s scent, which launched in Europe in 2009 with Sienna Miller as its face. And while details of Orlando’s campaign and the juice itself are still forthcoming, according to the actor, it’s smooth sailing when it comes to this latest role: “It’s been really fun–and there’s more to come!,” he teases. Unfortunately for American fans of the man and the brand, reps tell PEOPLE, that doesn’t include bringing the fragrance Stateside. Tell us: Would you like to see Orlando fronting Boss Orange fragrance in the U.S? –Katherine Kluznik Rentmeester

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Ok on

It always amazes me that people really do buy this kind of stuff. Donald Trump cologne anyone??

I think the best scent of all is the smell of cleanliness after a shower. There is no need to flagrance oneself with a celebrity endorsed fragrance.

But to each their own. I am sure the Orlando cologne will sell well.

Orlando Bloom the new face off BOSS Orange | HollywoodNews.com on

[…] he’ll be the new face of BOSS Orange, Hugo Boss’ newest men’s fragrance, reports People. He said, “BOSS Orange is a brand I immediately identified with because it has a laid back, […]

Joanne on

How low will he go? I think that is so tacky!

Kathy on

Tacky?
Not hardly.
He joins some very exclusive company.
Lots of big stars do advertisements in Europe and Asia.
They make very good money, and they always pose for reputable brands.
It’s Hugo Boss, not Walmart, for heaven’s sake.
I think that Orlando will be amazing in the ads, and I would love to see them come to the US.

ConniesMom on

Yes they do ads over in Europe and Asia because it’s tacky in the US. It is all about the money, you are right to point that out. I think it’s cheap and low class!!! He would have been better off to do POTC4 instead of this.

Kathy on

POTC4 is just a grab at money.
They should have ended the series at 3. At least doing an ad is an honest way to make some fast money, and not an underhanded grab at cash by a bunch of greedy studio execs. Johnny should be ashamed of himself.
There is nothing wrong with celebs doing ads.
Just to name a few, George Clooney, Gwyneth Paltro, Robert DeNiro, Nicole Kidman, Keira Knightly, Brad Pitt, Angelina Jolie, and yes, Johnny Depp have all done ads. Are all of them cheap and low class, too?

Lynne on

How about fronting for a shampoo ad instead? Looks like he needs a good hair wash before applying cologne.

Griffin Chair on

LOL. Maybe he should try to get his career back. What a sad pathetic, desparte move. Can he even get an acting job snymore? Is there a more unmemorable actor out there? As soon as Pirates ended I forgot all about him and his role. Selling perfume now, thats just sad and funny:)

Danielle on

I don’t find him to be attractive.

I did however find something about him to be attractive and intriguing when he was a white-haired & robed elf saving the world with much skill using his bow & arrow.

Orlando Bloom's Newest Role: Face of Boss Orange Fragrance – Style … | Perfume and Cologne by My DNA Fragrance on

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Jen on

I would love to see this come to the US! I’d watch anything with Orlando Bloom in it. He is divine! And, if I ever get a chance, I’d buy this fragrance. I’d smell it first to make sure I like it but I would buy something like that endorsed by Orlando. No problem.

Orlando Bloom: New Face of Boss Orange! | Dish My Dirt on

[…] “Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” Orly shared (via People). […]

Orlando Bloom: New Face of Boss Orange! - Ill Famed on

[…] “Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” Orly shared (via People). […]

Jon on

This is so great to hear, and I wish Orlando Bloom the best as the new Face of Boss Orange Fragrance, and it’d be great if his Boss Orange Fragrance came to The U.S.

emem beja on

come on… y tooo harsh???
d guy is jst doing his job…
wats wrong with a fragrance ad?????

ORlando!!! mwah!!! ILY <3

emem beja on

hope that fragrance will be available here in the Philippines…. huhuhu… i want to buy it..

PInoys love ORlando bloom so much.. God Bless…..

Orlando Bloom: New Face of Boss Orange! | Buzera on

[…] “Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” Orly shared (via People). […]

Jon on

On next week’s Final Episode of The Hills, I just want to say Congrats to Lo Bosworth and her Boyfriend, Scott, who’ll get engaged!

Orlando Bloom Named Face of Boss Orange Fragrance « Fashion Live 4U on

[…] sure what Bloom's referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men's fragrance will only be available in […]

Orlando Bloom Is A Model | TheFABlife on

[…] to be just fine for cash. Bloom’s been snapped up by Hugo Boss to become the face of their new fragrance BOSS Orange. He stated, “BOSS Orange is a brand I immediately identified with because it has a laid back, […]

Orlando Bloom Named Face of Boss Orange Fragrance « The Trend Oracle on

[…] Bloom’s referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men’s fragrance will only be available in […]

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[…] “Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” Orly shared (via People). […]

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[…] Orlando Bloom to Front Hugo Boss Orange Hugo Boss has landed a pretty face for its new Orange fragrance: model-romancer Orlando Bloom. Let the ogling begin. [People] […]

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[…] Bloom‘s referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men’s fragrance will only be available in […]

Orlando Bloom Named Face of Boss Orange Fragrance | stylelist on

[…] Bloom‘s referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men’s fragrance will only be available in […]

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[…] Orlando Bloom to Front Hugo Boss Orange Hugo Boss has landed a pretty face for its new Orange fragrance: model-romancer Orlando Bloom. Let the ogling begin. [People] […]

Pat on

Orland will be just fine. GO ORLANDO!!

InStyle.com What's Right Now : The Queen’s , Orlando Bloom’s New Gig, and More! on

[…] 2. Orlando Bloom is the new face of BOSS Orange cologne. [People.com] […]

Hugo Boss picks Orlando Bloom for its new fragrance | Daily Contributor on

[…] to People, the star who had become a ladies’ man after his role in the Lord of the Rings Trilogy […]

Jen on

Ryan Reynold is the face of Boss Black. Anyone have a problem with that or just Orlando?

But I agree, Orlando is fiiiine. So don’t worry about him or his career. He still has lots of fans who support him :)

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[…] Orlando Bloom's Newest Role: Face of Boss Orange Fragrance – Style … […]

Beauty Counter blog: Insider tips on beauty products, hair, makeup, skincare, fragrances, spas, and salons » Blog Archive » Orlando Bloom for BOSS Orange; LiLo’s Message To The Law; And More… on

[…] Orlando Bloom has just been named the face of the new men’s fragrance from Hugo Boss’ Boss Orange line, which means that Bloom and his girlfriend, Victoria’s Secret angel Miranda Kerr, are officially in a spokesmodel-off (our vote goes to Bloom). [People Style Watch] […]

Lastest Sailing News | Dinghy Sailing on

[…] Lastest Sailing News Orlando Bloom’s Newest Role: Face of a Fragrance The actor has just announced that he will front Boss Orange’s newest men’s scent for the European market Read more on People Magazine […]

Sharon Miller on

What chemicals are being used in this latest chemical concoction?

Lastest Fragrance News | parfumtoilette on

[…] newest men’s fragrance. “BOSS Orange is a brand I immediately identified […] Read more on People Magazine 63Fragrance, Lastest, […]

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[…] to be just fine for cash. Bloom’s been snapped up by Hugo Boss to become the face of their new fragrance BOSS Orange. He stated, “BOSS Orange is a brand I immediately identified with because it has a laid back, […]

Orlando Bloom: New Face of Boss Orange! on

[…] “Boss Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” Orly shared (via People). […]

Orlando Bloom Web World on

[…] Source: People […]

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[…] a filthy four-letter message via her manicure in court yesterday? You be the judge! [Grazia Daily] Orlando Bloom to Front Hugo Boss Orange Hugo Boss has landed a pretty face for its new Orange fragrance: model-romancer Orlando Bloom. Let […]

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[…] Orlando Bloom’s Newest Role: Face of a Fragrance […]

Cadillac Eldorado on

Amazing post. I agree with almost everything you said!

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Thanks for all your efforts that you have put in this. Very interesting info. “Prayer does not change God, but changes him who prays.” by Sren Aaby Kierkegaard.

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