Orlando Bloom's Newest Role: Face of Boss Orange Fragrance

07/06/2010 at 05:00 PM ET

Mike Marsland/WireImage

Orlando Bloom might be off the market, but you’ll still be able to get a little piece of the star–if you’re willing to jet to Europe, that is. The Pirates of the Caribbean swashbuckler has just announced that he’ll front Hugo Boss’s newest men’s fragrance. “BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the actor says in a release. His men’s fragrance will be a follow-up to the women’s scent, which launched in Europe in 2009 with Sienna Miller as its face. And while details of Orlando’s campaign and the juice itself are still forthcoming, according to the actor, it’s smooth sailing when it comes to this latest role: “It’s been really fun–and there’s more to come!,” he teases. Unfortunately for American fans of the man and the brand, reps tell PEOPLE, that doesn’t include bringing the fragrance Stateside. Tell us: Would you like to see Orlando fronting Boss Orange fragrance in the U.S? –Katherine Kluznik Rentmeester

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[...] Orlando Bloom to Front Hugo Boss Orange Hugo Boss has landed a pretty face for its new Orange fragrance: model-romancer Orlando Bloom. Let the ogling begin. [People] [...]

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[...] Bloom‘s referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men’s fragrance will only be available in [...]

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[...] Bloom‘s referring to, since details on the campaign and the scent are on the DL. However, reports revealed that the men’s fragrance will only be available in [...]

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[...] Orlando Bloom to Front Hugo Boss Orange Hugo Boss has landed a pretty face for its new Orange fragrance: model-romancer Orlando Bloom. Let the ogling begin. [People] [...]

Pat on

Orland will be just fine. GO ORLANDO!!

InStyle.com What's Right Now : The Queen’s , Orlando Bloom’s New Gig, and More! on

[...] 2. Orlando Bloom is the new face of BOSS Orange cologne. [People.com] [...]

Hugo Boss picks Orlando Bloom for its new fragrance | Daily Contributor on

[...] to People, the star who had become a ladies’ man after his role in the Lord of the Rings Trilogy [...]

Jen on

Ryan Reynold is the face of Boss Black. Anyone have a problem with that or just Orlando?

But I agree, Orlando is fiiiine. So don’t worry about him or his career. He still has lots of fans who support him :)

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