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Jul 06 2010 02:00 PM ET

Bruce Willis to Debut His Signature Scent This Week!

Jim Spellman/WireImage

When we first learned that Bruce Willis would be launching a men’s fragrance this summer, we couldn’t help but contemplate catchy names for the new scent (Eau de Die Hard, anyone?). But now that the actor’s first signature fragrance is finally hitting shelves Thursday, the intrigue is over. Keeping it simple, the action star named the new men’s fragrance after himself. Bruce Willis eau de parfum, hair and body wash, deodorant spray and after-shave balm will officially launch this week in partnership with German direct seller LR Health & Beauty Systems, reports WWD. “The development of my new fragrance was really a lot of fun,” Willis tells the publication. “The products stand for individuality, uniqueness and sustainability.” So what does Bruce Willis smell like? The scent, which boasts a gray-hued juice, features notes of grapefruit, pepper and vetiver. Details on price and availability, however, have yet to be released, so you’ll still have to wait to learn whether or not the scent will eventually launch in the U.S. Tell us: Would you buy Bruce Willis for the tough guy in your life?–Andrea DeSimone

Fragrance

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[...] so maybe you don’t do perfume. Fear not, the line also offers hair and body wash, deodorant spray and after-shave [...]

- Eau de Bruce Willis | Flexalution on July 6th, 2010

[...] so maybe you don’t do perfume. Fear not, the line also offers hair and body wash, deodorant spray and after-shave [...]

- Eau de Bruce Willis | jacobW.com on July 6th, 2010

[...] so maybe you don’t do perfume. Fear not, the line also offers hair and body wash, deodorant spray and after-shave [...]

- Popular on the web | Eau de Bruce Willis on July 7th, 2010

Aaaah, a subtle blend of airduct grime, gunpowder smoke and blood/sweet/mud/filth-caked sleeveless t-shirt. This, ladies and gentlemen, is a scent that will put mucho hair on your chest…

Now we’re just waiting for Quentin Tarantino to release his “signature scent”…

- A Lenart on July 7th, 2010

If he would have called it something cheesy like “stud muffin”, yes, I probably would purchase it for my husband. But…since he named it after himself, Bruce Willis, no. You can hear the conversations now from one guy to another: “Hey, that doesn’t half smell bad. What colone are you wearing?” *laughter* My wife bought it, it’s called, “Stud Muffin.” more laughter at the silly name but hey, it works. The other comment would go like: “Hey, that doesn’t smell half bad. What colone are you wearing?” *humiliation* My wife bought it, it’s called, “Bruce Willis”. (humiliation because she doesn’t want to being out the “stud muffin” in him, but wants him to smell like another guy…good for the ego. :/

- Sherry on July 7th, 2010

Meatballs and Sweat

- Rich on July 7th, 2010

Bruce cologne: Safe name: Moonlighting. Best name: Yippee Ki Yay Mother F’er. Or, more realistically, just “yippee ki yay.”

- Amy Lynn on July 7th, 2010

[...] his own fragrance. That’s right, Willis has his own cologne according to a report from People Magazine. He’s kept it simple by naming it after himself — Bruce Willis eau de parfum. Find out [...]

- Bruce Willis Debuts New Cologne -Smell like John McClane! on July 7th, 2010

[...] original post here: Bruce Willis to Debut His Signature Scent This Week! – Style News … (add our link to your website. Click link exchagne to add your link.)<a [...]

- Bruce Willis to Debut His Signature Scent This Week! – Style News … | Perfume and Cologne by My DNA Fragrance on July 7th, 2010

This is great to hear, I wish Bruce Willis the best with his new Signature Scent, which will debut this week, and is named after him, and if I were a Girl, I’d definitely would buy it for the tough man in my life!

- Jon on July 7th, 2010

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