Victoria Beckham Set to Add Her Posh Touch To Range Rovers

07/01/2010 at 06:05 PM ET

Danny Martindale/Getty

She designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria Beckham pumps, the designer was appointed Range Rover’s new Creative Design Executive at the 40th Anniversary party for the brand in London Thursday night. “This is a very exciting collaboration,” the former Spice Girl said at the event. “The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honored to take on this role and be part of the creative team.” And Range Rover is more than happy to be adding such a fashionable element to their team. Gerry McGovern, Land Rover and Range Rover Design Director, confirms: “Victoria understands luxury products– she is a Range Rover fan and has been a Range Rover owner for many years. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience.” Victoria will be collaborating on future special edition Range Rover design projects, starting with a Special Edition Range Rover Evoque. We can’t wait to see what Victoria will bring to the world of moving vehicles. Tell us: What do you think of Victoria’s new role?Andrea DeSimone

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Victoria Beckham Will Add Her Posh Touch to Range Rovers – People Magazine | news plus on

[...] Victoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineShe designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria …Land Rover releases first picture of all-new compact coupeNational PostVictoria Beckham To Design For Range RoverPeace FM OnlineVictoria Beckham to design new British SUVIndependentNew Zealand Herald -NDTV.com -The Press Associationall 325 news articles » [...]

Emily on

i have always loved victoria, i can’t wait to get my next range rover because i know victoria was behind the style.

Dimitri on

Considering that she has always owned a Porsche, I would question the motivation other than money. If she wants to be really creative, the designer inspired kitty litter box is open.

Jennifer on

Uhhh NO. I think they should stick to engineering designers. People busted their ass for YEARS in school and she just gets the position because shes Victoria Beckham? What kind of qualification does she have? Thats unfair.

Macy on

Most designs are just copied from one design to another with a little tweaking, then they put their own label on it. Some don’t even tweak it, and still put their label on it. What more can you do to a range rover to make it designer? Different stitching in the leather…been done. Monogram the head rest….been done. Make the gas tank cover a different shape…been done. She will just copy and put her label on it….been done.

building partnerships – range rover + victoria beckham. « the modman on

[...] An especially interesting report from WWD stated that Victoria Beckham just took on the role of Creative Design Executive at Range Rover. Her role begins with the design and launch of the Range Rover Evoque model. Land & Range Rover design director, Gerry McGovern, said of Victoria, “She understands luxury products. She is a Range Rover fan and has been a Range Rover owner for many years” (People). [...]

jp on

I love Victoria Beckham just as much as the the next woman, but seriously? this has gone too far with celebs, it’s ridiculous to think that just because you’re famous (and for something completely unrealated) you get to endure in these types of things that people work so hard for and and still may never get there…
Still, interested to see what “she” comes up with…

JG on

she’s not that great…a little self centered and needs to eat something…seriously, i agree with jennifer and jp – this is way out of hand and just plain ridiculous to have her in this position…

marilyn on

If I were to purchase a Range Rover it would be because of what I liked about the vechile, Not because Victoria Beckham endorses it. PLEASE quit insulting the consumers intelligence. You can bet they paid her a hefty sum of money and who do you think pays for that in the end? In all probabilty it is the consumer…

Lori A on

Oh, I can’t wait to buy my Range Rover!! Oh, wait, I don’t have the money like some other folks do…

Susan on

She is gorgeous, I love her. I’m sure it’ll be great to get the point of view of an actual customer (one who happens to be super stylish to boot). I’m a graphic designer and I ask my husband what he thinks about stuff all the time, not b/c he went to school for it too but everyone’s opinion counts…

jules1963 on

Gag me! I have never admired this person. She looks like an underfed Monkey. I see nothing sophisticated or classy about this woman. I do not look up to her in any way? I agree, all she is doing is taking a good paying job away from someone who deserves it.

lol on

is she ever with her children and husband? it seems like every other day there’s new Paparazzi photos of them traveling separately

Les News, 070210 « Gossip @ R Web on

[...] Victoria Beckham is now in the luxury automobile industry. [...]

Victoria Beckham Signs on As Land Rover’s Newest Design Consultant – CBS News | news plus on

[...] to the driveway. …Land Rover releases first picture of all-new compact coupeNational PostVictoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineVictoria Beckham is now designing carsNDTV.comNew Zealand [...]

simon on

Range rover used to have some class now they have laughingly brought in style guru Victoria to just make the brand tacky. Well done whoever thought that was a good idea?

sara on

She just has “it”, knows so well what works, and has a brilliant eye. Has proven that with hard work, and determination you can stay true to yourself, no matter what idiotic haters say!

And this is huge for her, what an honour, im sure she will take extra care that her car looks amazing, and we all know it will seell like cupcakes!

A true modern day Style Icon, not afraid to take risks!

Victoria Beckham Signs on As Land Rover’s Newest Design Consultant – CBS News | news plus on

[...] first picture of all-new compact coupeNational PostVictoria Beckham is now designing carsNDTV.comVictoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineNew Zealand Herald -The Press Association -Independentall 344 news [...]

Pixie on

Just responding to Jennifer’s comment – Victoria’s involvements are clearly not in the aerodynamics of the vehicle, but only on the interior decorative end and perhaps her suggestions on what the outer aesthetics (beige? panther print? *lol*). So this has nothing to do with discrediting the engineers. If anything – I think this does Range Rover’s brand some good. It’s important to revive the brand with some pizzaz and attract new breeds of customers other than the traditional Range Rover customers… it’s just a method of widening their market. Not that I’ll go and buy a Vicky B. model of Range Rover, but there are PLENTY of rich people out there who would do that. Just like those Eddie Bauer editions of Minivans you see on the road.

Shel on

Pixie – well said! =) I don’t get all the haters and people who always feel the need to comment about Posh’s weight. (Jealous much?) People think that Posh is too skinny….yet, they think Jessica Simpson is fat. They both look fine to me! Why can’t America just accept that we all come in different shapes and sizes? We don’t have to all be one size and look the same. That would be boring!

Les News, 070210 | Il blog di altreidee.info on

[...] Victoria Beckham is now in the luxury automobile industry. [...]

Laura on

Wow! I think it’s great! I’m a Victoria fan, and I know she’ll do a great job! Nice going!

Charlotte on

omg. i’m so jealous. my dream is to be a design executive for a luxury car company and she just gets it handed to her. what does she know about cars??

menal on

I like my Range Rover the way it is I dont want a new design coming out anytime soon besides what is she goona do decide what color the leather should be? How ridiculous is that!

Victoria Beckham Will Add Her Posh Touch to Range Rovers – People Magazine | news plus on

[...] Victoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineShe designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria …and more » [...]

Delilah on

I am SO sick of people that say, “She needs to eat something.” every time they see a skinny woman. Some people cannot gain weight even if they eat a lot. Everyone’s metabolism is different. And sometimes, stress makes people lose weight. Enough with the weight talk already.

Jon on

I think Victoria’s new role is great, I wish her the bet with it! Also, a happy belated 40th Anniversary goes out to The Company she’s designing for!

Emily on

response to JG – what does her weight have to do with anything? just asking why one would make a comment about her weight on a car-themed article??

Life Insurance Companies » Les News, 070210 on

[...] Victoria Beckham is now in the luxury automobile industry. [...]

jennie on

How absolutely ridiculous – if my next RR has any touch by “posh”, I will not be buying.
Get a grip, please – appoint professional creative designers and stop insulting our intelligence.

Kid-Free Living on

[...] Victoria Beckham to Become New Range Rover Design Executive X-ray thin ex-Spice Girl’s new interior promises to easily seat 20 “fashionable people worth driving with.” [...]

Les News, 070210Play with us | Play with us on

[...] Victoria Beckham is now in the luxury automobile industry. [...]

Victoria Beckham Will Add Her Posh Touch to Range Rovers itsachat writers on

[...] Victoria Beckham Will Add Her Posh Touch to Range Rovers [...]

Blueray on

- Bluray DVD Movies .

Mercedes on

^ Because the $80k+ diesel car mrkeat doesn’t exist yet in the US. The LR4 and RR Sport would be better mrkeats to sell the diesel. But I believe the reason as usual is down to US bureaucracy surrounding diesel engines in non-trucks. And LR just can’t justify those costs compared to their overall US sales figures. Unlike the larger producers of Audi, BMW, Benz and VW, with their $22-$60k diesels. Mind you, I live in hope of being proved wrong!

binolo on

A screen over the heads of people holding

Bullock, Twilight, Lohan Nail Parody – Kid-Free Living News | Kid-Free Living Humor on

[…] Victoria Beckham to Become New Range Rover Design Executive X-ray thin ex-Spice Girl’s new interior promises to easily seat 20 “fashionable people worth driving with.” […]

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