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Victoria Beckham Set to Add Her Posh Touch To Range Rovers

07/01/2010 at 06:05 PM ET

Danny Martindale/Getty

She designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria Beckham pumps, the designer was appointed Range Rover’s new Creative Design Executive at the 40th Anniversary party for the brand in London Thursday night. “This is a very exciting collaboration,” the former Spice Girl said at the event. “The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honored to take on this role and be part of the creative team.” And Range Rover is more than happy to be adding such a fashionable element to their team. Gerry McGovern, Land Rover and Range Rover Design Director, confirms: “Victoria understands luxury products– she is a Range Rover fan and has been a Range Rover owner for many years. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience.” Victoria will be collaborating on future special edition Range Rover design projects, starting with a Special Edition Range Rover Evoque. We can’t wait to see what Victoria will bring to the world of moving vehicles. Tell us: What do you think of Victoria’s new role?Andrea DeSimone

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Susan on

She is gorgeous, I love her. I’m sure it’ll be great to get the point of view of an actual customer (one who happens to be super stylish to boot). I’m a graphic designer and I ask my husband what he thinks about stuff all the time, not b/c he went to school for it too but everyone’s opinion counts…

jules1963 on

Gag me! I have never admired this person. She looks like an underfed Monkey. I see nothing sophisticated or classy about this woman. I do not look up to her in any way? I agree, all she is doing is taking a good paying job away from someone who deserves it.

lol on

is she ever with her children and husband? it seems like every other day there’s new Paparazzi photos of them traveling separately

Les News, 070210 « Gossip @ R Web on

[...] Victoria Beckham is now in the luxury automobile industry. [...]

Victoria Beckham Signs on As Land Rover’s Newest Design Consultant – CBS News | news plus on

[...] to the driveway. …Land Rover releases first picture of all-new compact coupeNational PostVictoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineVictoria Beckham is now designing carsNDTV.comNew Zealand [...]

simon on

Range rover used to have some class now they have laughingly brought in style guru Victoria to just make the brand tacky. Well done whoever thought that was a good idea?

sara on

She just has “it”, knows so well what works, and has a brilliant eye. Has proven that with hard work, and determination you can stay true to yourself, no matter what idiotic haters say!

And this is huge for her, what an honour, im sure she will take extra care that her car looks amazing, and we all know it will seell like cupcakes!

A true modern day Style Icon, not afraid to take risks!

Victoria Beckham Signs on As Land Rover’s Newest Design Consultant – CBS News | news plus on

[...] first picture of all-new compact coupeNational PostVictoria Beckham is now designing carsNDTV.comVictoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineNew Zealand Herald -The Press Association -Independentall 344 news [...]

Pixie on

Just responding to Jennifer’s comment – Victoria’s involvements are clearly not in the aerodynamics of the vehicle, but only on the interior decorative end and perhaps her suggestions on what the outer aesthetics (beige? panther print? *lol*). So this has nothing to do with discrediting the engineers. If anything – I think this does Range Rover’s brand some good. It’s important to revive the brand with some pizzaz and attract new breeds of customers other than the traditional Range Rover customers… it’s just a method of widening their market. Not that I’ll go and buy a Vicky B. model of Range Rover, but there are PLENTY of rich people out there who would do that. Just like those Eddie Bauer editions of Minivans you see on the road.

Shel on

Pixie – well said! =) I don’t get all the haters and people who always feel the need to comment about Posh’s weight. (Jealous much?) People think that Posh is too skinny….yet, they think Jessica Simpson is fat. They both look fine to me! Why can’t America just accept that we all come in different shapes and sizes? We don’t have to all be one size and look the same. That would be boring!

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