Victoria Beckham Set to Add Her Posh Touch To Range Rovers

07/01/2010 at 06:05 PM ET

Danny Martindale/Getty

She designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria Beckham pumps, the designer was appointed Range Rover’s new Creative Design Executive at the 40th Anniversary party for the brand in London Thursday night. “This is a very exciting collaboration,” the former Spice Girl said at the event. “The classic British heritage of Range Rover and the effortless style, quality and beauty is something I truly admire and also what I hope to achieve with my own brand. I am honored to take on this role and be part of the creative team.” And Range Rover is more than happy to be adding such a fashionable element to their team. Gerry McGovern, Land Rover and Range Rover Design Director, confirms: “Victoria understands luxury products– she is a Range Rover fan and has been a Range Rover owner for many years. I believe this appointment adds a new dimension to my design team as we continue to design products to appeal to a wider audience.” Victoria will be collaborating on future special edition Range Rover design projects, starting with a Special Edition Range Rover Evoque. We can’t wait to see what Victoria will bring to the world of moving vehicles. Tell us: What do you think of Victoria’s new role?Andrea DeSimone

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Victoria Beckham Will Add Her Posh Touch to Range Rovers – People Magazine | news plus on

[...] Victoria Beckham Will Add Her Posh Touch to Range RoversPeople MagazineShe designs everything from dresses and jeans to shades, and now, Victoria Beckham is trying her hand at one more luxury item: Range Rovers! Clad in a shimmering tan asymmetric drape neck dress from her own collection and Brian Atwood for Victoria …Land Rover releases first picture of all-new compact coupeNational PostVictoria Beckham To Design For Range RoverPeace FM OnlineVictoria Beckham to design new British SUVIndependentNew Zealand Herald -NDTV.com -The Press Associationall 325 news articles » [...]

Emily on

i have always loved victoria, i can’t wait to get my next range rover because i know victoria was behind the style.

Dimitri on

Considering that she has always owned a Porsche, I would question the motivation other than money. If she wants to be really creative, the designer inspired kitty litter box is open.

Jennifer on

Uhhh NO. I think they should stick to engineering designers. People busted their ass for YEARS in school and she just gets the position because shes Victoria Beckham? What kind of qualification does she have? Thats unfair.

Macy on

Most designs are just copied from one design to another with a little tweaking, then they put their own label on it. Some don’t even tweak it, and still put their label on it. What more can you do to a range rover to make it designer? Different stitching in the leather…been done. Monogram the head rest….been done. Make the gas tank cover a different shape…been done. She will just copy and put her label on it….been done.

building partnerships – range rover + victoria beckham. « the modman on

[...] An especially interesting report from WWD stated that Victoria Beckham just took on the role of Creative Design Executive at Range Rover. Her role begins with the design and launch of the Range Rover Evoque model. Land & Range Rover design director, Gerry McGovern, said of Victoria, “She understands luxury products. She is a Range Rover fan and has been a Range Rover owner for many years” (People). [...]

jp on

I love Victoria Beckham just as much as the the next woman, but seriously? this has gone too far with celebs, it’s ridiculous to think that just because you’re famous (and for something completely unrealated) you get to endure in these types of things that people work so hard for and and still may never get there…
Still, interested to see what “she” comes up with…

JG on

she’s not that great…a little self centered and needs to eat something…seriously, i agree with jennifer and jp – this is way out of hand and just plain ridiculous to have her in this position…

marilyn on

If I were to purchase a Range Rover it would be because of what I liked about the vechile, Not because Victoria Beckham endorses it. PLEASE quit insulting the consumers intelligence. You can bet they paid her a hefty sum of money and who do you think pays for that in the end? In all probabilty it is the consumer…

Lori A on

Oh, I can’t wait to buy my Range Rover!! Oh, wait, I don’t have the money like some other folks do…

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