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EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts's Lancôme Debut

07/01/2010 at 09:00 AM ET

Courtesy Lancome

After likening her ambassadorship with Lancôme to “every girl’s dream,” Julia Roberts is finally unveiling her dreamy debut print ad for Définicils Precious Cells Amplifying Mascara–and she’s giving PEOPLE an exclusive behind-the-scenes look. Shot by Mario Testino in a private apartment in the TriBeCa neighborhood of New York City last winter, the ad presents an ethereal take upon which the classic French beauty brand was founded. The campaign is scheduled to bow in August issues of major fashion, beauty and lifestyle publications. The $29 lash-building product is currently available exclusively at Nordstrom stores but will expand to Lancôme counters across the nation this August. Tell us: What do you think of the pretty woman’s Lancôme debut? –Katherine Kluznik Rentmeester

Courtesy Lancome

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Showing 57 comments

AD on

She looks lovely but I prefer her with darker hair.

Lori A on

While Julia is a pretty face, I am amazed how the beauty industry will go so far to have the public buy their products and promise far fetching results. For example, mascara. Any company will say that if you use this product, you will have “long, beautiful lashes.” Bull. 100 percent of the print ads has the models wearing FALSE EYELASHES. Seems like I have tried everything out there and my eye lashes are by no means lush, long and full.

jackie on

I’ve never thought Julia Roberts was what you’d call pretty. Her mouth is way too big and she’s not particularly feminine. She’s a good actress and an attractive woman but beautiful? Mais non.

Elda on

i love her eyes!! nice shot!

Jenice on

When will we get “real” women to pose. If I could see a real 43 year old with great lashes then I’d purchase the product. With a dozen makeup artists and airbrushing, my 60+ face would look good too. When will these company’s get “real”….

Dianna on

i to think she looks fake and i to want to know why shes blonde? pretty sure she has red hair.

Jae on

She’s a beautiful woman and all the airbrushing is hiding that. (and her hair is way to blonde)
Let the imperfections show. I bet it would inspire more women if she looked more normal.

Marcia on

I agree with all the air brushing comments. It’s phony looking. She is still a beautiful woman. The photo doesn’t need to be “doctored” It looks un-natural. Us 40 year old girls can spot it a mile away.
GO NATURAL, LANCOME!!!!!

Irene Olson on

Way too photoshopped and her mouth looks sooo Botoxed, even though it is not. She is a lovely woman and this picture is too fake!!

The Red Sole » Morning Links - Chace Crawford Appears in Court to Face Pot Charge on

[...] Behind-the-scenes on Julia Robert’s Lancome campaign – People [...]

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