EXCLUSIVE BEHIND-THE-SCENES: Julia Roberts's Lancôme Debut

07/01/2010 at 09:00 AM ET

Courtesy Lancome

After likening her ambassadorship with Lancôme to “every girl’s dream,” Julia Roberts is finally unveiling her dreamy debut print ad for Définicils Precious Cells Amplifying Mascara–and she’s giving PEOPLE an exclusive behind-the-scenes look. Shot by Mario Testino in a private apartment in the TriBeCa neighborhood of New York City last winter, the ad presents an ethereal take upon which the classic French beauty brand was founded. The campaign is scheduled to bow in August issues of major fashion, beauty and lifestyle publications. The $29 lash-building product is currently available exclusively at Nordstrom stores but will expand to Lancôme counters across the nation this August. Tell us: What do you think of the pretty woman’s Lancôme debut? –Katherine Kluznik Rentmeester

Courtesy Lancome

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Showing 57 comments

Kristi on

I think her ad is great she is such a beautiful woman.

Sheila on

I think she looks fabulous. She has a classic beauty look that is timeless and she makes me feel inspired at 43 years old that I too can have long, beautiful, full lashes!

Patty on

wwwwaaaaayyyyyy too much photoshop / air brushing. she’s a beautiful woman, but she doesn’t look it in this picture … she looks like a was figure … too bad !

Patty on

that should have said WAX figure …

T on

She is a lovely person and her inner beauty shows in her face. I think it’s a shame that they’ve airbrushed her face to the point that it looks plastic.

AO on

This ad does not do her justice! She has a beautiful laugh–which they should have used… and her nose looks too big from that angle. The article picture of her looks better!

JennaS on

I think Julia is beautiful, but whatever happened to her tooting being green. Lancome is not a green brand at all! It uses parabens and un-natural ingredients, any many of the ingredients are by-products of oil or not natural ingredients,including the packaging. What ever happened to being gorgeously green!

D on

She is very airbrushed!! I know they are trying to sell Lancome products…but…geez….let’s look a bit more natural…that’s what women WANT to see. She is 40 something….right? Also along with being too airbrushed…her hair shade is too blonde, again, to contrite…not very natural looking.

Behind the Scenes of Julia Robertss Lancome Debut on

[...] Behind the Scenes of Julia Roberts’s Lancome Debut [...]

Jon on

I think The Pretty Woman’s Lancome Debut is great, I wish Julia Roberts the best with Lancome!

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