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Jun 06 2010 03:08 PM ET

Rihanna Goes Red! Love It or Hate It?

Michael Murdock/Splash News Online

When Rihanna stormed the stage in Spain on Saturday, it wasn’t just her Madonna-esque bodysuit that had audiences buzzing. The fierce fashionista had given her amber cropped cut a fiery update with new red-hot locks. With her taste for in-your-face high fashion, we think this new style is just the icing to Rihanna’s always daring style. After all, who else could pull off a fire-engine red bowl cut? Tell us: What do you think of Rihanna’s new hair? Do you love it or hate it? –Andrea DeSimone

Hair,
Rihanna

Jun 04 2010 07:00 PM ET

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StyleWatch’s Hottest Headlines of the Week

Han Myung-Gu/WireImage

Which of Hollywood’s style stars got readers buzzing this week? Check out our top stories:

-Kristen Stewart sported some extra-long extensions and a sleek new ponytail. Did you love them or hate them? READ IT

-Ashley Greene inks her first beauty deal as the new face of Mark. READ IT

-Justin Bieber’s hairstylist tells PEOPLE how she creates his signature swooned-over look! READ IT

-Mary Kate and Ashley Olsen are adding sunglasses to their contemporary label, Elizabeth and James. READ IT

-Jessica Biel plays cover girl for her friend’s new online beauty magazine. READ IT

Style Links

Jun 04 2010 05:30 PM ET

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What Should Snooki Wear to the MTV Video Music Awards? You Decide!

Courtesy MTV

Nicole “Snooki” Polizzi might be rethinking her signature guidette style for Sunday night’s MTV Movie Awards. “I have to step my game up for the awards,” Snooki tells PEOPLE. “I have two styles: Guidette style is more like a leopard print, animal print and [Snooki] style is more like bling bling—so I definitely want to bring that out on the red carpet.” MTV followed the Jersey Shore star while she tried on four “Snooki style” dresses including a pink sparkly number, a clingy gold tube dress, a black paillette sheath and a silver glittered D&G mini (above). Her favorite so far? The sparkly white D&G one! “I just love all the bling on it,” gushes Snooki. “I like to sparkle so people see me like miles away. I like to be different—like Lady Gaga.” Her guidette style isn’t the only thing Snooki is trading in come Sunday: “I’m not going to wear the bump. I’m going to do big curly hair,” she reveals. “I feel like the bump is more for partying.” And while we’ll miss Snooki’s infamous bump we can’t wait to see the reality star’s final look. Visit mtv.com to see Snooki’s options and see what she has to say about each in the video below. Tell us: Which dress would you like to see Snooki rock to the MTV Video Music Awards on Sunday? Vote below!–Andrea DeSimone; reporting by Abby Stern

more about “Snooki Vid“, posted with vodpod

Red Carpet

Jun 04 2010 04:10 PM ET

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New Fragrance Alert: Jennifer Lopez to Launch Love and Glamour

Coty

Her last scent may have been about the bond between mother and child–but this time around, Jennifer Lopez is bringing her focus back to Love and Glamour. The actress’s newest fragrance puts Hollywood style in the spotlight with a juice inspired by J.Lo’s return to life on the A-list. “What I always like to do is look at where I am in my life at the moment,” Jennifer explains to WWD of her creative process as a perfumer. “[Here] it was right after the babies and was when I was getting back to work and getting back to what I do again. It just felt like a time of a lot of love and that seemed very romantic to me — I said it seems like love and glamour.” The campaign for the scent, shot by photographer Craig McDean, is intended to mirror this inspiration, featuring close-ups of Jennifer taken on an actual movie set. Hitting counters this October, the fragrance will feature notes of Italian mandarin, guava, water lily, jasmine petals and sandal wood, with prices starting at $49.50 for a 1.7 oz. bottle. Tell us: What do you think of Jennifer’s return to high-glamour with her newest scent? Will you wear it? –Katherine Kluznik Rentmeester

Jun 04 2010 03:00 PM ET

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Ashley Greene Named New Face of Mark

Jeff Vespa/WireImage

It looks like Ashley Greene is a Mark-ed woman. The 23-year-old actress has inked a deal as the newest ambassador for Avon’s affordable beauty and fashion brand, Mark. And she has some stylish shoes to fill, following in the footsteps of former Hills star Lauren Conrad, whose contract with the brand is ending. “I am thrilled to join the mark family,” Ashley says in a release. “Mark has been on my radar not only because of their great fashion and beauty products, but because the brand inspires young women to feel beautiful inside and out.” Be on the look-out for Ashley’s television and print ads, which will roll out this fall. Tell us: Are you excited about Ashley Greene as the newest face for mark? –David Yi

Jun 04 2010 11:30 AM ET

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Wigging Out: The Kardashian Sisters Go Blonde For a Day!

Courtesy Kim Kardashian

Talk about having a blonde moment. Kim, Kourtney and Khloe Kardashian played up their lighter side this week, ditching their raven hair and sporting blonde wigs during a photoshoot for Beach Bunny Swimwear on Wednesday. “Back to blonde,” Kim Tweeted yesterday, before clarifying on her Web site: ”Don’t worry, it’s a wig!” And while Kim says she channeled Marilyn Monroe with her old Hollywood waves, sister Khloe says she had another famous blonde in mind: “I felt very Lady Gaga with that ‘do, especially since we weren’t wearing any pants LOL,” she wrote on her blog. Though Khloe says there were no pictures of her from behind-the-scenes, she did post a photo of older sis, Kourtney, who donned a platinum shoulder-grazing wig. With so many Kardashian collaborations in the works, from sexy dresses for Bebe to jewelry for Virgin, Saints & Angels, it’s safe to say that keeping up with these Kardashians is a difficult task! To check out the Kardashian sisters’ new swimwear line, log onto beachbunnyswimwear.com today! Tell us: Do you like the Kardashian sisters’ new blonde look or do you prefer their natural dark tresses? –David Yi

Jun 04 2010 10:00 AM ET

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Victoria Beckham Sets Her Sights On Savile Row

John Shearer/Getty

Having established herself as a gifted designer of red carpet-worthy dresses, Victoria Beckham now has her sights set on Savile Row. At a dinner in West Hollywood to celebrate shoe designer Brian Atwood Wednesday, the glamorous star revealed that she’s working on a capsule collection of suits, reports InStyle. “Coming from London, I looked at Savile Row with stars in my eyes,” Posh told InStyle.com. “And so I worked with a men’s tailor in Savile Row. [Tailoring] is about structure, getting the right shoulder and right waist. Everything is handmade and super flattering. It’s been a tricky thing to do, but a lot of fun.” Modeling a prototype of one of her suits at the event, the star admitted that her own sartorial cravings are what inspired her to take on the task, saying, “I always design things that I love and I’ve been obsessed with tailoring—I love a great jacket.” –Marissa Patlingrao Cooley