StyleWatch Style News Now

Style News Now

Britney Spears Turns Designer with her First Collection for Candie’s

06/29/2010 at 10:25 AM ET

Courtesy Candie’s

Not content to just be the face of the brand–and an international megastar!–Britney Spears is designing her own new limited edition apparel and accessories collection for Candie’s set to exclusively hit Kohl’s stores and kohls.com on July 1. Britney tells InStyle.com that she was hands-on in the creation process of the line, from meeting with Candie’s designers to helping them sketch some of her favorite looks. “My personal style is a mix of comfortable and flirty,” she tells InStyle.com. “I love cute little dresses, but I also love comfy sweaters and jeans.” So what can we expect from the star’s design debut? “I used a lot of studs and lace because I wanted to make the clothes cool and edgy yet girly,” Brit says, likening the assortment to some of her own must-have wardrobe staples. “I also love jeans, so I had to make sure there were some great pairs in the collection.” Also expect big necklaces and earrings as well as Brit’s favorite–a black trench coat. And like any good star designer, Britney will also appear in the national print, TV and and online campaign for Kohl’s, featuring the singer wearing the collection along with personal handwritten notes such as, “You’ll love these jeans!” with the tagline, “Designed by me for you!” The collection of apparel, handbags and jewelry will range from $14-$78. Check out the behind-the-scenes video below.Tell us: Will you buy Britney’s designs? –Gillian Koenig

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Brad's Devotion: The Inside Story
  • Brad's Devotion: The Inside Story
  • Oklahoma Tornado: Heroic Rescues
  • Michael Douglas on Catherine's Health

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 50 comments

Sheena on

Britney will never be picked up by any company that values class. Compare these ads to the ones put out by Madonna or Scarlet Jo, or Posh Spice or Liz Taylor. In this as in all things, Britney is a lying (she lies when she says she designed them), classless wanna be.

tigger851 on

she needs to stay locked up in the closet and not come back out….
she’s just trying to make money this way because her music is horrid!!!

Elda on

i love it!! i hate bulky n big purses!!

Common sense on

Janelle, what I cant stand is someone that doesn’t proof read. Make some sense girl

sondra on

can’t wait to go shopping at kohl’s and check out her new clothing line. i will definitley buy her clothes.

Honey on

Britney looks absolutely gorgeous and I LOVE the handbag! Her personal life has nothing to do with this clothing line. You might want to question why you would hate someone so much that you don’t even know.

whatever on

So apparently being a celebrity makes you qualified to do anything? She’s qualified to design clothes how? Maybe stores should actually hire designers that went to school for fashion and design, and not just another celebrity!

Britney Spears to design for Candie’s | PETtellE on

[...] to people, Spears is becoming a fashion designer for Candie’s. If the lines becomes popular, it probably will move her up on Forbes’ List next year. [...]

Britney Spears To Design Clothing Line For Candie’s « Gaycious.com on

[...] Britney Spears Turns Designer with her First Collection for Candie’s Courtesy Candie’s Not content to just be the face of the brand–and an international megastar!–Britney Spears is designing her own new limited edition apparel and accessories collection for Candie’s set to exclusively hit Kohl’s stores and kohls.com on July 1. Britney tells InStyle.com that she was hands-on in the creation process of the line, from [...] Read more on People Magazine [...]

Tilly Holmes on

we all idolize britney spears because of the great singing talent that she have”*`

Next | 1 | 2 | 3 | 4 | 5 | Next | Show All
 

From Our Partners