VIDEO: Kim Kardashian and Kelly Ripa Want You to Shop For a Cure!

06/25/2010 at 03:00 PM ET

Fashionable pals Kelly Ripa and Kim Kardashian are showing their support for a serious cause by posing in not-so-serious masks in a PSA for the Super Saturday 13 event to benefit ovarian cancer research. “It’s hard to recognize me, Kelly Ripa, and my friend Kim Kardashian behind these disguises. But it’s even harder to recognize the symptoms of ovarian cancer,” says Ripa in the taped message promoting the July 31 ‘garage’ sale, which will be broadcast live on QVC. Frequently dubbed the ‘Rolls Royce of garage sales,’ the daylong shopping event in the Hamptons–co-sponsored by InStyle, Donna Karan and Ariel Foxman–is known as much for its brag-worthy deals on designer goods from the likes of Giorgio Armani, Calvin Klein and more, as it is for its charitable efforts. All net proceeds from the sale benefit the Ovarian Cancer Research Fund (OCRF), and the on-air component will allow viewers nationwide access to famous-name beauty products, clothing and accessories, at 50 percent off retail prices. For a taste of the merchandise, check out the turquoise and sterling silver necklace ($238-$250) modeled by Kim in the ad, which was inspired by the OCRF’s teal logo. To shop for a cure with Kim and Kelly, tune in to QVC on July 31 at 2pm EST, and for more info on the event, visit ocrf.org. –Marissa Patlingrao Cooley

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